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MIT’s Non-Stick Coating Keeps Ketchup Flowing

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Re: MIT’s Non-Stick Coating Keeps Ketchup Flowing

#2

Post by j45 »

Somehow, this just makes it not a ketchup experience for me any longer. I want the ketchup not to flow and to use my super powers to make them flow.

Makes me wonder if some things are meant to slow us down to enjoy them more, whether it's getting ketchup out of the water, eating more purposefully with chopsticks than wolfing down food, or thinking through a design before hacking.

Re: MIT’s Non-Stick Coating Keeps Ketchup Flowing

#3

Post by jsherry »

j45 wrote: post #2

Somehow, this just makes it not a ketchup experience for me any longer. I want the ketchup not to flow and to use my super powers to make them flow. Makes me wonder if some things are meant to slow us down to enjoy them more, whether it's getting ketchup out of the water, eating more purposefully with chopsticks than wolfing down food, or thinking through a design before hacking.

From your profile ;-)

"Curiously, I'm always looking for a way to slay pain points, get more done with less effort for everyone, and build great experiences."

Re: MIT’s Non-Stick Coating Keeps Ketchup Flowing

#4

Post by busted »

I wonder if companies will embrace this as a boon to consumers or if they can actually quantify how much money they would lose because people can get all the product out. Also the article has no information on how much the coating costs, or what kind of changes to the manufacturing process you'd have to make (like having to store the bottles somewhere post-spray to 'dry' or something). I also wonder if, in the case of the open mouth ketchup bottle, it actually makes the experience worse for a full bottle by pouring out too fast?

In any case, it's cool and I'm actually excited for the other applications of it. Seems like an endless stream of cool stuff comes out of MIT.

Re: MIT’s Non-Stick Coating Keeps Ketchup Flowing

#5

Post by DigitalSea »

This is amazing. Now when I hit the ketchup bottle really hard forgetting it has a non-stick coating my plate can be covered in a whole bottle of ketchup thus making the ketchup company more money when I have to buy another bottle.

I like hitting the ketchup bottle to get the last bit of sauce out, especially when I do it for my girlfriend. Now what chivalrous activity will I have left to do for my girlfriend? What's next, easy open jars? our manhood is being taken away!

Re: MIT’s Non-Stick Coating Keeps Ketchup Flowing

#6

Post by j45 »

jsherry wrote: post #3
j45 wrote: post #2

Somehow, this just makes it not a ketchup experience for me any longer. I want the ketchup not to flow and to use my super powers to make them flow. Makes me wonder if some things are meant to slow us down to enjoy them more, whether it's getting ketchup out of the water, eating more purposefully with chopsticks than wolfing down food, or thinking through a design before hacking.

From your profile ;-) "Curiously, I'm always looking for a way to slay pain points, get more done with less effort for everyone, and build great experiences."

Haha, nice.

Ketchup that comes out on it's own is akin to a plastic squeeze bottle; already done.

Re: MIT’s Non-Stick Coating Keeps Ketchup Flowing

#7

Post by uptown »

busted wrote: post #4

I wonder if companies will embrace this as a boon to consumers or if they can actually quantify how much money they would lose because people can get all the product out. Also the article has no information on how much the coating costs, or what kind of changes to the manufacturing process you'd have to make (like having to store the bottles somewhere post-spray to 'dry' or something). I also wonder if, in the case o…

If some company was smart, they'll lock in an exclusivity agreement for at least a few years, and advertise the hell out of it. VERY easy to make a TV commercials around the topic of not-wasting food and saving money - two big wins for advertising.
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