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- message founders in the space with "I'm working on a new startup and could use your advice"
- after each interview ask them for a referral to someone who you could interview
This creates a referral flywheel and eventually will be a function that brings you customers. I have written a blog post on the topic but I don't think linking here is cool.
I run a sales dev agency and your numbers are decent. Here are two things to try: - message founders in the space with "I'm working on a new startup and could use your advice" - after each interview ask them for a referral to someone who you could interview This creates a referral flywheel and eventually will be a function that brings you customers. I have written a blog post on the topic but I don't think linking he…
Hope this is ok/helps ^
DO tell them you are doing /market research/ and really appreciate their experience and insight. Generally I have offered an "honorarium" of say $200 for a 30 minute interview (for doctors you might want to offer $500). 90% of people never collect the money, just that somehow offering an "honorarium" makes the whole thing seem more legit and organized. A high honorarium (like $500 for doctors) will also demonstrate r…
From a practical standpoint, do you just wait until they hit you up later asking for their money?
2. look where those users are. they might be in subreddits or fb groups or wherever.
3. look for apps they use. there are lots of it in android play store and apple store.
4. read the helpful and critical reviews. these statements prove that there is demand, that some people like it, and that some people care enough to voice out their frustrations.
5. if you havent read the mom test, find a pirated copy, or just buy it. this book will course correct your interactions and expectations with your users.
While the hustle is admirable, I think you could use more creativity on the outreach plan. Doctors are likely one of the most harried professions in the world. Cold emails to these folks are not going to work well. You have to find a way to network. Look at how pharma reps do it. Attractive people, coming into the office and bring lunch. Where can you put yourself in a spot to meet and talk to a high percentage of do…
Same retired pharma rep now volunteers at a major hospital a couple of days a week - most of his interaction is with patients - staff are too busy and volunteers provide the necessary welfare connections, especially with elderly and lonely patients.
Really dumb foolish suggestion? Check volunteer opportunities at your local hospital or health clinics.
I don’t find this at all foolish. I agree and while OP is looking for doctor input, a better avenue might be leveraging nurses as a seed point and growing from there. As (and this isn’t meant as a slight) grunt workers can be more open to sharing hardships and a good entry point for moving up the chain if they find your argument/solution as valid.
Earlier quoted context omitted.
This is great advice because it works for so many professions. Want to make a product for lawyers? Go to law school and be a lawyer for 10 years. Bam. Next question.
Be an assistant at a law firm for 3 months would presumably cut it. Domain knowledge for something like this is not optional.
Earlier quoted context omitted.
Be an assistant at a law firm for 3 months would presumably cut it. Domain knowledge for something like this is not optional.
But what’s the issue with just talking to people? Do you have to experience it?
In the realm of cold calling / emailing, 1% conversion is actually pretty normal. 2-5% would be unusually good. I would stick with what you're doing and don't lose faith! If you want to try different strategies in parallel, I work in sales for a healthcare SaaS and while my product is results/outcomes oriented, I have much better luck talking to people about RESULTS they want to achieve vs. PROBLEMS they want to solv…
https://www.newyorker.com/magazine/2018/11/12/why-doctors-ha...
It illustrates a hugely significant problem you will face: decisions about what processes to follow and what software to use are made by administrators and not front-line doctors or nurses.
If you ask front-line doctors and nurses their biggest pain point, I imagine a common answer will be "our administrators are morons". (I have once heard this expressed by a nurse friend, with breathtaking vitriol.) Unfortunately that is not something you can write software to help with.