Leaky adds Esurance to auto insurance comparisons

#1

Post by jasontraff » Tue, May 22, 2012, 5:10 PM UTC

Leaky adds Esurance to auto insurance comparisons
blog.sfgate.com

Re: Leaky adds Esurance to auto insurance comparisons

#2

Post by asdf333 » Tue, May 22, 2012, 5:29 PM UTC

Awesome news! They do alot of insurance business online (they're #1 i think) so they're a great company to have in a auto insurance comparison site.

Re: Leaky adds Esurance to auto insurance comparisons

#3

Post by computerbob » Tue, May 22, 2012, 5:33 PM UTC

The interface is awesome and really fun to use...however I found the results to be higher than when I manually went to the companies websites.

Has anyone else found this to be true. I am currently looking for car insurance so this website is awesome for a quick snapshot.

EDIT: I also got an error on the "Drivers" section when I entered my occupation as a "Computer Programmer".

Re: Leaky adds Esurance to auto insurance comparisons

#4

Post by jasontraff » Tue, May 22, 2012, 5:36 PM UTC

asdf333 wrote: post #2

Awesome news! They do alot of insurance business online (they're #1 i think) so they're a great company to have in a auto insurance comparison site.

Thanks! (and I think they're #3, but considering how much smaller they are than most of the insurance companies - they're doing a pretty good job)

Re: Leaky adds Esurance to auto insurance comparisons

#5

Post by jasontraff » Tue, May 22, 2012, 5:44 PM UTC

computerbob wrote: post #3

The interface is awesome and really fun to use...however I found the results to be higher than when I manually went to the companies websites. Has anyone else found this to be true. I am currently looking for car insurance so this website is awesome for a quick snapshot. EDIT: I also got an error on the "Drivers" section when I entered my occupation as a "Computer Programmer".

Thanks! Who'd have thought someone would say that an insurance comparison site has a 'fun to use' interface!

We run lots of randomized test cases for our accuracy, if your prices have been off by more than 3% - please email us at sayhi@leaky.com with the email address you used on the site. We'll (anonymously) add you to our test cases.

Accuracy is a big focus for us; for example, when we added Esurance, it tested within a 1% margin of error in 87% of cases, and within a 2% margin in most of the rest. (We'll be releasing our accuracy data in a later post!)

Re: Leaky adds Esurance to auto insurance comparisons

#6

Post by AznHisoka » Tue, May 22, 2012, 5:46 PM UTC

site:leaky.com only returns a couple hundred results.

99% of your success depends on search engine love, not buzz.

Re: Leaky adds Esurance to auto insurance comparisons

#7

Post by thawy » Tue, May 22, 2012, 5:49 PM UTC

jasontraff wrote: post #5

computerbob wrote: post #3

The interface is awesome and really fun to use...however I found the results to be higher than when I manually went to the companies websites. Has anyone else found this to be true. I am currently looking for car insurance so this website is awesome for a quick snapshot. EDIT: I also got an error on the "Drivers" section when I entered my occupation as a "Computer Programmer".

Thanks! Who'd have thought someone would say that an insurance comparison site has a 'fun to use' interface! We run lots of randomized test cases for our accuracy, if your prices have been off by more than 3% - please email us at sayhi@leaky.com with the email address you used on the site. We'll (anonymously) add you to our test cases. Accuracy is a big focus for us; for example, when we added Esurance, it tested wit…

I can't wait to see the accuracy data. As an insurance industry veteran, it's frankly shocking to me that you could average better than +/- 20% using filed rates.

I'm especially curious how you are getting within 1-3% on Progressive's rates without running their proprietary credit model.

Re: Leaky adds Esurance to auto insurance comparisons

#8

Post by maxerickson » Tue, May 22, 2012, 5:55 PM UTC

jasontraff wrote: post #4

asdf333 wrote: post #2

Awesome news! They do alot of insurance business online (they're #1 i think) so they're a great company to have in a auto insurance comparison site.

Thanks! (and I think they're #3, but considering how much smaller they are than most of the insurance companies - they're doing a pretty good job)

Is it reasonable to consider them separately from Allstate?

Re: Leaky adds Esurance to auto insurance comparisons

#9

Post by jasontraff » Tue, May 22, 2012, 6:00 PM UTC

maxerickson wrote: post #8

jasontraff wrote: post #4

Earlier quoted context omitted.

Thanks! (and I think they're #3, but considering how much smaller they are than most of the insurance companies - they're doing a pretty good job)

Is it reasonable to consider them separately from Allstate?

I think so - at least for now. Heck, I'd imagine that's a significant reason that Allstate ended up acquiring them. In any event, the pricing structures are different so it still makes sense to compare them separately.

Re: Leaky adds Esurance to auto insurance comparisons

#10

Post by qeorge » Tue, May 22, 2012, 6:02 PM UTC

AznHisoka wrote: post #6

site:leaky.com only returns a couple hundred results. 99% of your success depends on search engine love, not buzz.

To that end, you guys may want to try creating some evergreen content pages that are accessible to the search engines. Right now there's only 3 pages (other than your blog) which can be reached by a crawler: home, about, & contact.

Mint.com does a great job with this, if you need inspiration.