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Tesla discloses it spent $200k advertising on X

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31–40 of 53 posts

Re: Tesla discloses it spent $200k advertising on X

#31

Earlier quoted context omitted.

There is no conflict of interest. Companies do this all the time. It's even considered a good thing in business circles. If you want preferential treatment, pricing, or scheduling, then buying the company is a great way to get it. Businesses call it "synergy."

Tesla doesn't own X/Twitter though. Elon does. If I were a Tesla shareholder, I'd be mildly[0] irritated that Elon feels it's OK to take money out of "our" company to spend it on "his" company, even if there is some nominal benefit. [0] the amounts are so tiny, I wouldn't really care. I'd be more angry that he thinks he can reasonably function as a full-time CEO for Tesla while gallivanting about with his other ventu…

200k is tiny though. It is a non issue.

Re: Tesla discloses it spent $200k advertising on X

#32
Elon has been threatening other companies with all kind of crap for stopping advertising on twitter. They have also directly and indirectly attacked Media Matters for affecting their advertising revenue.

Does the fact that his own company barely advertises on twitter be used against him now?

Re: Tesla discloses it spent $200k advertising on X

#33
post #6

Earlier quoted context omitted.

People love a new opportunity to bash on Musk.

Elon also loves a new opportunity to bash people, what goes around comes around.

Not sure we want HN to become the place where we bash people that like to bash people.

Re: Tesla discloses it spent $200k advertising on X

#34
post #32

Elon has been threatening other companies with all kind of crap for stopping advertising on twitter. They have also directly and indirectly attacked Media Matters for affecting their advertising revenue. Does the fact that his own company barely advertises on twitter be used against him now?

Like, in court? Or in public discussion?

Re: Tesla discloses it spent $200k advertising on X

#35

Earlier quoted context omitted.

Tesla doesn't own X/Twitter though. Elon does. If I were a Tesla shareholder, I'd be mildly[0] irritated that Elon feels it's OK to take money out of "our" company to spend it on "his" company, even if there is some nominal benefit. [0] the amounts are so tiny, I wouldn't really care. I'd be more angry that he thinks he can reasonably function as a full-time CEO for Tesla while gallivanting about with his other ventu…

Have you ever worked for a company that bought a software package that was so bad, you thought "who on earth would actually choose to buy this?" Chances are, the decision maker owns part of that company. It's considered a value-add because that said decision maker can put pressure on that company to make changes they want made, where if they went with another company they wouldn't have that inside leverage.

To what extent is marketing via shareholders viable.

Let’s say company does $1bn a year, and my decision adds $1m/y revenue (0.1%) and my share holding is 0.1% and worth $10m. This has made me $10k. Not insignificant but a person making that decision $10k bribe to make a suboptimal decision is bad value. Especially when it is not clear it happened due to volatility.

The real reason they may do it is favour for favours.

Re: Tesla discloses it spent $200k advertising on X

#36
post #32

Elon has been threatening other companies with all kind of crap for stopping advertising on twitter. They have also directly and indirectly attacked Media Matters for affecting their advertising revenue. Does the fact that his own company barely advertises on twitter be used against him now?

The article mentions a few times that Tesla is well known for not advertising, so any spending at all is meaningful. It’s not like they are spending $200m on Facebook and Google marketing, and $200k on Twitter.

Elon also Tweets about Tesla often, as one would expect. With his reach on the platform, that is likely better than actually advertising.

Re: Tesla discloses it spent $200k advertising on X

#37
post #2

so?

Elon has previously stated that he doesn't believe in advertising, "Tesla doesn't advertise". I assume that's the reason why it's newsworthy.

"Lying CEO lies again."

or

"Overconfident CEO has to eat his words again."

Is this really a Musk thing or is he just the most visible and comical example of it?

Re: Tesla discloses it spent $200k advertising on X

#39
post #32

Elon has been threatening other companies with all kind of crap for stopping advertising on twitter. They have also directly and indirectly attacked Media Matters for affecting their advertising revenue. Does the fact that his own company barely advertises on twitter be used against him now?

The article mentions a few times that Tesla is well known for not advertising, so any spending at all is meaningful. It’s not like they are spending $200m on Facebook and Google marketing, and $200k on Twitter. Elon also Tweets about Tesla often, as one would expect. With his reach on the platform, that is likely better than actually advertising.

They seem to be ramping up advertising budgets quite aggressively, so they probably shouldn't be well known for not spending on ads.

Musk boasted that Tesla spent $0 on advertising in a tweet from 2022, but Vivvix estimated that they actually spent around $200k in ads in 2022 and $6.4 million in 2023. I'd guess that they're not done increasing those budgets since they're still quite low when compared to others in the space.

https://www.wsj.com/articles/tesla-dives-into-advertising-af...

Re: Tesla discloses it spent $200k advertising on X

#40

Earlier quoted context omitted.

Elon has previously stated that he doesn't believe in advertising, "Tesla doesn't advertise". I assume that's the reason why it's newsworthy.

"Lying CEO lies again." or "Overconfident CEO has to eat his words again." Is this really a Musk thing or is he just the most visible and comical example of it?

Most visible.

Seen many opine that SpaceX is slow and expensive, which only makes sense when anchored against Musk's fantasy timelines as all the old space companies are much slower and more expensive than what SpaceX actually delivers.

Likewise with electric cars, the talking point is how Musk didn't really found Tesla, not that pre-Musk-CEO Tesla delivered 147 cars in 5.5 years for over a million dollars invested per vehicle.

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