Tesla discloses it spent $200k advertising on X

I guess its news because of his 2019 tweet, but I think its fair to say his strategy will change over time. To be really fair, he personally spend 40b+ on 'free' advertising to all his companies, every time he tweets, millions of potential people see it.

Re: Tesla discloses it spent $200k advertising on X

#5

Post by jojobas » Fri, Apr 19, 2024, 4:21 AM UTC

kelthuzad wrote: post #3

rapsey wrote: post #2

so?

Elon has previously stated that he doesn't believe in advertising, "Tesla doesn't advertise". I assume that's the reason why it's newsworthy.

Maybe it didn't in the past, definitely does for a while now. There are TV ads from 2022.

Regardless, why is Tesla advertising policy news, on YC of all places?

Re: Tesla discloses it spent $200k advertising on X

#6

Post by rapsey » Fri, Apr 19, 2024, 4:23 AM UTC

jojobas wrote: post #5

kelthuzad wrote: post #3

Earlier quoted context omitted.

Elon has previously stated that he doesn't believe in advertising, "Tesla doesn't advertise". I assume that's the reason why it's newsworthy.

Maybe it didn't in the past, definitely does for a while now. There are TV ads from 2022. Regardless, why is Tesla advertising policy news, on YC of all places?

People love a new opportunity to bash on Musk.

Re: Tesla discloses it spent $200k advertising on X

#7

Post by jasonlotito » Fri, Apr 19, 2024, 4:24 AM UTC

rapsey wrote: post #2

so?

The article covers this. Quite well in fact. A public company where the owner had said “Tesla does not advertise or pay for endorsements” had said they were going to start doing that and this is following up on that. These sorts of things are generally note worthy for public companies.

“Instead [of advertising], we use that money to make the product great.” That they feel the need to start advertising might mean the product isn’t as good as it was once perceived to be.

The article goes into this more. Asking “so?” Makes it appear as if you just read the headline and thought you knew enough to make a worthwhile comment here. Which I know isn’t true.

So?

Re: Tesla discloses it spent $200k advertising on X

#8

Post by hackerlight » Fri, Apr 19, 2024, 4:30 AM UTC

kelthuzad wrote: post #3

rapsey wrote: post #2

so?

Elon has previously stated that he doesn't believe in advertising, "Tesla doesn't advertise". I assume that's the reason why it's newsworthy.

There's also the obvious conflict of interest. How does that get resolved?

Re: Tesla discloses it spent $200k advertising on X

#9

Post by kelthuzad » Fri, Apr 19, 2024, 4:32 AM UTC

rapsey wrote: post #6

jojobas wrote: post #5

Earlier quoted context omitted.

Maybe it didn't in the past, definitely does for a while now. There are TV ads from 2022. Regardless, why is Tesla advertising policy news, on YC of all places?

People love a new opportunity to bash on Musk.

Elon also loves a new opportunity to bash people, what goes around comes around.

Re: Tesla discloses it spent $200k advertising on X

#10

Post by djbusby » Fri, Apr 19, 2024, 4:32 AM UTC

hackerlight wrote: post #8

kelthuzad wrote: post #3

Earlier quoted context omitted.

Elon has previously stated that he doesn't believe in advertising, "Tesla doesn't advertise". I assume that's the reason why it's newsworthy.

There's also the obvious conflict of interest. How does that get resolved?

Maybe compare the spend to other channels? If it's significant difference then it's a problem? If all online channels are 200k and Twitter is one of 12 well, NBD.