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Ask HN: How do you ask users about their pain point?

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Re: Ask HN: How do you ask users about their pain point?

#11

You might have incorrect expectations - if you are scraping contact info from LinkedIn and getting any responses at all, you are doing well. 25% connections and 1% interview rates sounds like you are doing great.

Could be that as well. Maybe someone else will chime in with their numbers so I can get a reality check. I'm doing everything almost manually right now so it's not efficient.

Re: Ask HN: How do you ask users about their pain point?

#12
post #3

I've found LinkedIn difficult to get feedback from GPs. Have you tried attending medical conferences? In some countries, you can gain access to the world’s largest conferences for free if you apply through certain organizations.

I have been thinking of conferences, this sounds like a dream-like setting for this. I'm early in my journey but last I checked those are THOUSANDS of dollars to attend. Did you have some pointers on hacks to get in for free? Which orgs?

Re: Ask HN: How do you ask users about their pain point?

#13
I briefly tried doing idea extraction on the dietician market.

My cousin was a dietician so she gave me a wonderful session. (I still have the notes.) She also referred me to a fellow dietician. That session did not go so well.

Very small sample size, but it seems there is a correlation between dieticians and a personality type that is not the easiest (for me) to talk with. Either certain personality types are driven to become dieticians, or the arduous journey to become a dietician filters/forms this personality. Not sure about other fields...

I decided to switch niches when I discovered how complex it would be to follow HIPAA regulations.

Re: Ask HN: How do you ask users about their pain point?

#14
Engaging busy professionals, like doctors, is very challenging, especially when your value proposition is unclear. Get clear on what the value of them connecting with you is. If what you're offering isn't compelling, don't be surprised when even friendly connections don't bite. Don't be discouraged, instead learn from it and figure out what you can provide that they find value in.

As others have said, you'd likely have more success leveraging your existing network or attending medical conferences, which may lend themselves more naturally to having these types of conversations (you're right that they're expensive though!).

All things considered, I think a 25% connection rate and a 1% interview rate is great.

Re: Ask HN: How do you ask users about their pain point?

#15
post #12
post #3

I've found LinkedIn difficult to get feedback from GPs. Have you tried attending medical conferences? In some countries, you can gain access to the world’s largest conferences for free if you apply through certain organizations.

I have been thinking of conferences, this sounds like a dream-like setting for this. I'm early in my journey but last I checked those are THOUSANDS of dollars to attend. Did you have some pointers on hacks to get in for free? Which orgs?

Here in Poland, we have PARP - a government organization that helps small to medium-sized businesses by covering almost all attendance costs, excluding travel.

Re: Ask HN: How do you ask users about their pain point?

#16
post #7
post #5

I think Dane Maxwell is one of the best at doing this. He published a PDF guide here: https://thefoundation.com/wp-content/uploads/2020/10/Intro-t... And there are many examples of him doing idea extraction online. While you can do IE via email/chat, phone calls or even in-person meetings are most effective. --- - Instead of quantity, go for quality. You just need a few good idea extraction sessions. (You may have to…

How about going to a medical conference/event to meet doctors in person?

Yes, looking into that for sure.

Re: Ask HN: How do you ask users about their pain point?

#17

Engaging busy professionals, like doctors, is very challenging, especially when your value proposition is unclear. Get clear on what the value of them connecting with you is. If what you're offering isn't compelling, don't be surprised when even friendly connections don't bite. Don't be discouraged, instead learn from it and figure out what you can provide that they find value in. As others have said, you'd likely ha…

Yeah I'm in the toughest phase of idea extraction. Which is: hey I want to talk to you but I have nothing to say, YOU do the talking. That's CRAZY hard, especially on LinkedIn (the low hanging fruit I admit). I already extracted a few ideas from motivated docs or 1st/2nd degree real-life connections, and I could move forward with those on a separate front. But what I thought was going to take me 2 hours a day is actually taking the whole damn day, every day.

I had this doc tell me in the most condescending way possible that she could make good bank if she charged my kind for all the free advice she's giving out... And denied me the advice until I demonstrated my worth. And then her advice was a bunch of shitty platitudes.

I had this psychologist basically suggest I write an essay about why docs are driving change in healthcare. I obliged.

On the other hand I had a wonderful doc out of SC who straight up shared his screen with me, unprompted, to show me his problem. This is the kind of guy that gives me hope.

Re: Ask HN: How do you ask users about their pain point?

#18
If you are in the US, doctor's offices are typically small businesses that function different from hospitals. When I was in insurance, doctor's offices tended to be less savvy about HIPAA.

They became doctors to practice medicine. Most likely, their pain points have to do with all the non-medical parts of running a small business, including staying in compliance with regulations like HIPAA.

Re: Ask HN: How do you ask users about their pain point?

#19
post #15
post #12

Earlier quoted context omitted.

I have been thinking of conferences, this sounds like a dream-like setting for this. I'm early in my journey but last I checked those are THOUSANDS of dollars to attend. Did you have some pointers on hacks to get in for free? Which orgs?

Here in Poland, we have PARP - a government organization that helps small to medium-sized businesses by covering almost all attendance costs, excluding travel.

Lucky you!

Re: Ask HN: How do you ask users about their pain point?

#20
post #13

I briefly tried doing idea extraction on the dietician market. My cousin was a dietician so she gave me a wonderful session. (I still have the notes.) She also referred me to a fellow dietician. That session did not go so well. Very small sample size, but it seems there is a correlation between dieticians and a personality type that is not the easiest (for me) to talk with. Either certain personality types are driven…

I can't wait to engage with dieticians. I feel like I need more bashing in my life :-)
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