yeah because the majority of Reddit content reflects an objective and genuine human experience--not PR/fluff, or AI, or copywritten/outsourced shit. In a web overflowing with paid, shill, or automated shit or 'content', this is becoming increasingly had to find and is sought out. People do not want 'more content'-they want to read an experience by a user.
I'm fairly certain that pr companies figured reddit out about 5 years ago. It's still pretty good for niche products and hobbies, but as a recommendation machine, is pretty garbage.
Reddit comments are genuinely better, but not by much! One significant problem I find with Reddit users is that they tend to be unable to see past their purchase. Hordes of fanboyism. Even more Stockholm syndrome.