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Regardless of the tech, what would (or wouldn't) attract you to attend?
E.g. Credentials of the instructor? Supported time to work on a self-directed project? 1 on 1 time? Etc.
(2) Opportunity for good in-person networking with industry professionals. This is what sets an in-person event apart from online learning.
(3) The opportunity to "finish a project" using the new tech, perhaps earn a cert, perhaps through free one-month membership into some expensive platform.
I attended a recent half-day tech course on a FAANG campus recently. Much of our time was spent creating various online accounts and doing other setup and configuration, which could easily have been done as "pre-work" at home. Other than the pizza, it was a sub-optimal day.
To be honest, I don't think I would be willing to pay for a 1-day course. I really don't think I could get enough out of it to justify any cost I would pay.
Probably don’t.
Unless you have a lot of experience and then you probably would not.
Meet people’s expectations. They are the customers. Sure it is fine to exceed them. Here, that means they learn more, have a better time, and the pizza and coffee are above average.
Nobody builds a good reputation all at once.
Good luck.
Networking opportunities.
Extremely good catering.
Free items such as pens, notepads and novel and niche items that are hard to come by.
Some kind of “certificate” to prove I attended that I can put in my continual professional development portfolio so that if I get audited by the council that issues my certificate to practice I can show I’ve done some learning stuff.
Being actually really relevant learning (ie, new technology that actually is a game changer - replaces old technology that has become outdated).
Having the opportunity to do something really cool that you cannot do under normal circumstance.