Is it just my impression or is there a barrage of bad publicity for Facebook all over social media today?
I put my family business on Facebook. Here’s what happened.
21–30 of 115 posts
Re: I put my family business on Facebook. Here’s what happened.
#22Reading this article and giving it some thought, gives me a small "aha" moment. Many people have compared FB Ads to TV Ads. Below are two specifics, I think, that will apply to FB Ads in that context:
1. TV had that kind of control as to interrupt people and give them no choice. But despite that they have to fight against people switching channels, as soon as an Ad appears on one.
The difference in case of FB is that one can easily choose to ignore the Ads. As you and me do. (Is it to fight that ignoring of the Ads, that on several occasions it is laced with a mild sexual overtone, at least the way the picture looks?)
2. By extension, of the TV Ad anology, FB Ads are for big brands. Meaning CPC is irrelevant, but big brands compete to be just visible to people, by just being there on the RHS. (This one I have not read anywhere so far. But surely it can't be only me who has thought of it)
Re: I put my family business on Facebook. Here’s what happened.
#23Clearly something is not right, so I decide to view the profiles of all those who clicked the ads. Whoa, what? Advertisers can see my Facebook profile if I click their link? Talk about oversharing...
Agreed, this is really what jumped out at me. I had no idea.
Re: I put my family business on Facebook. Here’s what happened.
#24Clearly something is not right, so I decide to view the profiles of all those who clicked the ads. Whoa, what? Advertisers can see my Facebook profile if I click their link? Talk about oversharing...
Without wishing to be rude, have you not been paying attention? This is what facebook /does/.
Re: I put my family business on Facebook. Here’s what happened.
#25Clearly something is not right, so I decide to view the profiles of all those who clicked the ads. Whoa, what? Advertisers can see my Facebook profile if I click their link? Talk about oversharing...
I'm thinking he might have conflated two points: you can see the demographic breakdowns of people who click various ads, and the list of people who 'like' your page is, of course, public.
Re: I put my family business on Facebook. Here’s what happened.
#26We seem to be getting more of these types of articles. I haven't seen one yet that declares facebook advertising a raging success for a business. All of the responses to these articles are usually "they're doing it wrong," which is more of an indictment of facebook than the multiple users who try out advertising and see no positive results at all.
I agree, this is where people are not understanding the issue. If Facebook is to make it on advertising then it needs to be understood by all how to "do it right" or it will fail. Facebook is different than Google and this article shows what I'm willing to bet is a common result, advertisers do not see a decent return on their investment. If the people paying the money don't see the return they need, or expect, then that's a serious problem for Facebook.
Re: I put my family business on Facebook. Here’s what happened.
#27This is what happens when business owners don't educate themselves before venturing into social marketing. Facebook is not a one stop marketing shop. It won't light a fire under a business unless a) that business is worthy of the fire b) that marketer is very proficient. It sounds like neither a nor b were satisfied in this case. Were the owner to spend more time educating his or herself on social marketing, I feel t…
It does seem he did some research, how much is unknown. I'm curious, at what level of education must one have to successfully advertise on Facebook? Because if it's a serious learning curve then that's a problem for Facebook to solve if it wants more advertising dollars.
Re: I put my family business on Facebook. Here’s what happened.
#28> everything I read about maximising your web presence and impact told me that SMEs must integrate and embrace social media, especially Facebook This is where he went wrong; signing up to Facebook because a book said a business needs a Facebook page to be successful online is the wrong approach. If you can't explain why you're making a Facebook page it probably isn't going to work, even if you have no knowledge of Fa…
Exactly, case in point:
My local sandwich deli has now decided to go all "social media". They have a big sign on the counter saying "please like us on facebook" and when you buy a sandwich the staff ask you if you are on facebook.
Something about the whole approach just feels wrong in a way I can't quite put my finger on. It just feels like them asking me to do what is basically a meaningless mechanical chore.
I've been wracking my brains to think of how I would try and exploit social networking if I was running that business but so far I have come up empty.
Re: I put my family business on Facebook. Here’s what happened.
#29Worst prt is he may be done with marketing after such experience.
He will miss out on the truth. Which is that direct marketing will help get the results he wants.
A pity.
Re: I put my family business on Facebook. Here’s what happened.
#30I think we'll end up seeing a few more of these stories before we get sick of the trend and bury them. Facebook's only real profit driver at the moment is advertising to it's captive user base, however the ad's aren't that good to start with. It feels half hearted like they've gone, 'hey we'll stick some ad's....there', that's great they're all in one place at the right where I can ignore them. I think a lot of peopl…
> they're all in one place at the right where I can ignore them.
This is exactly how I feel. The only time I ever click a Facebook ad is to tell Facebook that it's not what I'm looking for.