ISPs are desperate to be part of the monetary exchange of services over their infrastructure, they've been trying to become more than "dumb pipes" for decades and virtually no one wants that. Imagine if the water company could charge you more for a glass of water than a toilet flush.
I find it interesting how nobody blinks an eyelid at the massive profits raked in by companies like Google, Facebook etc. but as soon as the ISPs that create the infrastructure that makes all this happen (and innovate massively in the process) want some piece of the cake everyone cries foul. Now I actually strongly support net neutrality and maybe ISPs don't really need a piece of the cake, but it is still interestin…
I pay my electric company (the ones that create the infrastructure to make an ISP possible and have massively innovated in the process) the same for kWh if it’s for a lightbulb or my work laptop