Everyone is always concerned about scale. But I sometimes wonder if we need to scale down. Are cargo ships full of essential goods or disposable items that will more likely than not enter a landfill without seeing any use at all? We’re really good at over producing items and goods that we don’t need or use. It’s interesting to see businesses try things like this. It might not be efficient or affordable now. But someo…
This article is about a company transporting luxury coffee, chocolate and wine from France - hardly what I would call "essential goods". And given that coffee and chocolate doesn't grow in France, dollars to doughnuts the commodities for those products was originally brought to France on traditional cargo ships.
Totally agree with another commenter, this is simply greenwashing.