This is a prime example of the "big-corp issue" of today's tech. In the landscape of 20 years ago this "Find-My" use-case would have already been made an industry-standard, with an Alliance or SIG of the industry controlling a global spec and roadmap. Tech-companies would have proposed a spec, lobbied competitors and other players to join and contribute to an industry standard to make this happen, because no single c…
What makes me sad about this is how it effectively stops innovation. The barrier to entry is so high, that only a handful companies can launch an item tracker service. And everyone who wants to offer a product in that space needs to play by their rules, they prohibit a lot of use cases. I use a few Chipolo trackers with my iPhone, and I find it infuriating how limited they are. There doesn't seem to be a way to query…
Even worse, I doubt that ANY company can actually compete with such a service. Apple and Google create the tracking-network by baking the capability to scan for trackers into the Smartphone-OS.
A competitor first needs to make users install an app to "manually" build this network. There's no company capable to build a global network of equal scale.