I love my Tile(s), but since the AirTag and now Android networks now feature the same capability, I feel their model is dead in the water since they don't own the platform and can't compete on the installed base. They should have sold out (edit: to a mobile platform company, either Google or Apple) while they had the chance.
> I feel their model is dead in the water since they don't own the platform and can't compete on the installed base. Yeah, this functionality is the ultimate "network effect" model. While my most common use case for Tile is walking around my house with my phone to see where I've misplaced my keys, the other (and more advertised) case is that if I lose my keys while out and about, I can get notified of their location…
I wonder just how quickly this'll roll out over the Android devices in the wild? It needs Android 9+ it seems, which is about 80-85% of the devices from memory. I wonder if it also needs vendor updates? How quickly will Samsung/Huawei et al provide Android updates with this feature? (And will vendors be able to choose to block it?)