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Almost no one cares if your site is not on social media

notes.ghed.in

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Re: Almost no one cares if your site is not on social media

#4

I'd argue that Mastodon and Telegram hardly count as social media (and 450 contacts on WhatsApp... come on) If someone with a site on X/WhatsApp/Instagram/FB repeats the experiment, then we might see something interesting.

OP here. I dropped an X/Twittter account in the end of 2022 with ~17k followers and… really, nothing changed. Since then, it’s safe to assume that things worsened there and everywhere.

Google is the only traffic referrer that still matters. See: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-...

Re: Almost no one cares if your site is not on social media

#5
post #4

I'd argue that Mastodon and Telegram hardly count as social media (and 450 contacts on WhatsApp... come on) If someone with a site on X/WhatsApp/Instagram/FB repeats the experiment, then we might see something interesting.

OP here. I dropped an X/Twittter account in the end of 2022 with ~17k followers and… really, nothing changed. Since then, it’s safe to assume that things worsened there and everywhere. Google is the only traffic referrer that still matters. See: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-...

I don't know if it's still the case, but it used to be that pretty much any semi-major company had a support presence on Twitter. Often just tweeting anything with the name of the company in it would get you a response from a support rep in a few minutes. It was one of the best ways to get in direct contact with support for many companies. The API limitations probably severely hampered this avenue of support for most companies, I imagine.

Re: Almost no one cares if your site is not on social media

#6
post #4

I'd argue that Mastodon and Telegram hardly count as social media (and 450 contacts on WhatsApp... come on) If someone with a site on X/WhatsApp/Instagram/FB repeats the experiment, then we might see something interesting.

OP here. I dropped an X/Twittter account in the end of 2022 with ~17k followers and… really, nothing changed. Since then, it’s safe to assume that things worsened there and everywhere. Google is the only traffic referrer that still matters. See: https://sparktoro.com/blog/who-sends-traffic-on-the-web-and-...

I think things like this also depend on the site itself. A personal blog might fare different from a commercial website. I follow a few (niche) companies on Twitter who post new parts/products sometimes. I often click through to the link to see it. It is highly unlikely for me to visit their website out of the blue.

Re: Almost no one cares if your site is not on social media

#7
Depends on your goals. People are beginning to shop primarily on TikTok and Instagram. Social media seems to be enshittify-evolving to be the new e-commerce.

Meanwhile, summarising posts in video on Shorts/Reels/TikTok might be quite a traffic bump. I’m seeing big numbers from channels that typically offer thoughtful, long-form content

Re: Almost no one cares if your site is not on social media

#9
Not to be a pedant but the relevant variable has not been manipulated here. We would need sites of (more or less) equal-in-expectation popularity to be assigned to use social media or not. The metrics the author provides are capturing effects of past social media distribution.

Re: Almost no one cares if your site is not on social media

#10
Here something funny about X/Twitter, if you dare post a link in your main tweet, this will significantly decrease the reach of this one. (you have to post it in the comments)

Because X/Twitter want people to stay in their platform, link outside X isn't great for them.

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