This only works where the number of moves is finite, and you can only iterate in lockstep with your opponent: tennis and chess are good examples. If you are a startup, you don't have to wait for your competitors to play before making a move, you can (and must, to survive) make as many moves as you possibly can, to get ahead. A blunder is not as bad as not making enough great moves.
The tricky part is not getting ahead in the wrong direction, because that could be a blunder if the strategy behind that move is not well thought through.