Earlier quoted context omitted.
>They got outcompeted because they were a photography company, not a digital hardware manufacturer. Companies like Sony or Canon did better because they were in the business of consumer electronics / hardware already. Huh? This makes no sense. Sony was indeed a consumer electronics company at that time, but Canon was not: Canon was a camera manufacturer. They didn't get into electronics until later as cameras became…
What are you talking about? Canon was making copiers, printers, scanners, video cameras from the late 80s on. So they were already making digital hardware and so presumably had the internal expertise on how to product manage that. https://global.canon/en/corporate/history/04.html
Obviously, they were well-positioned since they had already moved into electronics and such before the digital revolution happened.