61–70 of 267 posts
Earlier quoted context omitted.
... or Facebook ads don't work.
Not with timing like this, which would create such bad blood. This news item has an ulterior motive. Not that that precludes the possibility that Facebook ads don't work.
When you're close to an IPO you are very vulnerable to hard-ball negotiation tactics. This could easily be the endgame of 'reduce our rates or else'.
... or Facebook ads don't work.
Two of my friends run a wedding planning business. They gave up on targeted Facebook ads because they got MUCH better results using Adwords.
The ads were targeted to a nice big radius that included Lincoln, NE (a college town) and Omaha, NE (a big city, for NE). They targeted women in a specific age range, and if I remember correctly only women with a status of Engaged or In A Relationship. I think they may have aimed for relevant keywords as well. (I personally don't know the exact details of their ads, so I'm sticking to what I know for sure.)
I can't think of a more ideal targeted advertising scenario, and they got less traction on Facebook than they did via AdWords. That's either a REALLY bad reflection on Facebook's ad platform, or a really good one for AdWords, or both.
(Their business is doing really well, for the record.)
Its obvious that Facebook ads don't work. How often you see a relevant Ad in Facebook? Almost never. So, advertisers show interesting images, but when you click on that image, it is some non-sense website. Facebook has some private information about the user, other than that FB has no clue what is my mood or what I am looking for. Its no wonder GM pulled out of Facebook.
Anecdotal, but that seems to be what we're doing in this thread.
Google excels at advertising things people do search for.
Earlier quoted context omitted.
That is insane. Only a bloated bohemoth could manage to spend $30 million on its Facebook-focused HR people. I admit I've never worked at GM, so if someone can tell me why I'm wrong, please do.
One FT employee easily costs more than $100,000 when you include benefits, expenses and so on. Also GM sells a few dozens models of cars, I could easily see the salaries for the staff who do daily updates for all these models and the advertising agencies who manage it costing 30 million or more. Also GM has annual revenue of almost 160 BILLION, 30 million is a drop in the bucket in their marketing budget.
You'd think so, but apparently not, if they're making a big stink over pulling a $10mil marketing campaign. Apparently, $10mil matters to them.
(purely a guess based on anecdotal evidence ... the only guy I know with a Cadillac STS was a guy who only has high school and was a well-compensated salesman; but even he is now driving Audis)
Earlier quoted context omitted.
That is insane. Only a bloated bohemoth could manage to spend $30 million on its Facebook-focused HR people. I admit I've never worked at GM, so if someone can tell me why I'm wrong, please do.
Their page has (roughly) 300k followers. That's $100 per reachable user per year, which is insane. If they were using that additional $10mm to get the 300k followers to begin with, that's an even worse indictment of FB advertising for traditional brands.
That's a factor of 10 more than you were estimating; and that's just based on a quick poll of brands that I took a look at.