Yea, I feel like "Data Science" was always a Zero Percent Interest phenomenon. It's the software company version of Dogecoin or GameStop or AMC. If you've got free money, why not throw 10mil at the moonshot of discovering a diamond in the rough of your data that revolutionizes your business.
For the last 10 years, every data team I've been adjacent to has had a near infinite budget, hired more people than the rest of the company combined, had an abundance of "scientists" for whom any sort of data process, version control, scientific method, or cost controls were never part of the equation. It really doesn't surprise me that companies have decided they're not throwing good money after bad.
There's absolutely good work to be done in Data, but it requires people who know what they're doing, and not just "here's 10 years of postgresql databases. I dunno, find us 10% profit somewhere in it". There's not many companies that really have the data or personnel to make it happen.