Earlier quoted context omitted.
Nice story, but Google's heyday was probably 10 years before that. By 2014 the decline had already started.
A little after that. I'd put the heyday between 2003-2010, starting with the GMail launch and ending with the Chrome & Android launches. That period includes GMail, Maps, Scholar, Orkut, Reader, the acquisitions of Blogger/YouTube/Docs/Sheets/Slides/Analytics/Android, Summer of Code, OAuth, Translate, Voice Search, search suggestions, universal search, Picasa, etc. Basically I can look at my phone or computer and bas…
GMail was one of the red flags for many that "don't be evil" was not going to be what it appeared. History says that this kind of mass profiling never ends well.