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If Apple uses a third party to provide this what the heck has the Siri team been doing the last five years?
I thought they wanted to do their own thing and focused on efficient inference on device. Disappointed to hear this...
I can't see how they can delivery 'thoughtful integration' with the Apple services when work is being done on Googles servers, but perhaps the "efficient inference on device" (which could be the biggest product leap for Apple since the iPhone) is taking too long and they need a stop gap to stop the downward pressure on their shareprice.
Citation needed. I’m fairly certain this is all about scale. OpenAI and Anthropic have obvious capacity issues and Apple obviously doesn’t want to get in bed with Microsoft. It’s a smart bet short term if they get data on what people are actually doing with Gemini.
If Apple uses a third party to provide this what the heck has the Siri team been doing the last five years?
Apple put themselves in the corner with their privacy-first approach and local computations. To evolve AI you need to get all the data you can. It’s unsurprising that Apple progress was slow. And now they will pay to the Google who doesn’t hesitate to extract data from the users.
Neither Google nor OpenAI's infra could handle the potential scale of Apple's userbase, given the scaling issues both companies are having. Even Google doesn't have enough GPUs.
I thought they wanted to do their own thing and focused on efficient inference on device. Disappointed to hear this...
If they end up renting rather than building that capability, it says to me that they’re betting on being able to move most of that locally to the phone on a relatively short time horizon, which is interesting.
Imagine a world where every phone gets turned into a useful digital assistant that can order things for us online via APIs. I wonder if Amazon is ready for this.
Due to its size and infrastructure Amazon has advantages of choice, price, delivery and service. No digital (or human) assistant is going to be able to find a better deals on most items and then negotiate for it to be delivered tomorrow, free or cheaply, with a fairly good, no quibble, return policy.