95% of people are sheep, just look around you. Clothing fashions all change with eachother according to what the others are doing. Church: just tell me What to believe. Bars, drinking toxic liquids and smoking radioactive smoke because it's cool. Resumes which plead for others to make us worthy members of society. It takes a special kind of defiance to say no thank you to What the world expects you to be.
I am always amused at this mentality. Have you ever noticed how Reddit is full of people who all think everyone else are sheep? Everyone is unique if you only count the things that make them different, and people are pretty similar if you look for things that make them alike.
Relevant XKCD: http://xkcd.com/610/ (Also a great statement on solipsism.)
Actively defying the norm for its own sake is counterproductive. If your choices are based directly on trends by actively pushing against every one of them you notice your still a slave to them.