At the same time that lovely naivete about what would happen is exactly why this will never fly.
Apple is the golden goose and nobody will sign off on a risky move that might kill the goose or stop it from laying those golden eggs. If there is one thing that makes CEO's conservative it is very large streams of income. You can take risks when you're small.
If 'the Woz' wants to have a more open platform comparable with Apple then I'm pretty sure he'd find tons of people willing to follow him if he decided to go down that road himself. What will happen is that sooner or later he'll need a business guy to take care of all of those non-technical details and at some point in time after that we'd have a new Apple, just as bad as the old.