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A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
The packaging (tin versus squeezy bottle) isn't changing — they already sell both.
Only the labels are changing, and they're keeping the tin (specifically) unchanged: https://www.bbc.co.uk/news/business-68347249
A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
It's worth noting that this isn't a direct comparison. The packaging (tin versus squeezy bottle) isn't changing — they already sell both. Only the labels are changing, and they're keeping the tin (specifically) unchanged: https://www.bbc.co.uk/news/business-68347249
Earlier quoted context omitted.
It's worth noting that this isn't a direct comparison. The packaging (tin versus squeezy bottle) isn't changing — they already sell both. Only the labels are changing, and they're keeping the tin (specifically) unchanged: https://www.bbc.co.uk/news/business-68347249
If there was ever a good rebranding that stays true to history it's this one. A dead lion swarming with insects isn't the most appetizing thing. A lion with a bee reminds of the story in a tasteful way. They could have kept the biblical quote.
https://www.yahoo.com/news/paintings-british-countryside-evo...
Aside, but the name Elizabeth Goodspeed in the context of branding sounds like a character from a Gibson's Pattern Recognition.
Earlier quoted context omitted.
That one visual is far better than the original article, which blithers about this change without showing it. It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that. What they seem to be selling now is a minor mod to the 19th century design.[1] [1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/…
Agree that the picture is worth a 1000 words, but per kingkongjaffa, one is a squeezy bottle while the other is a robust tin. My dad used to have dozens of the tins in his shed, each holding a collection of screws, washers, resistors, capacitors, bolts etc 'that will come in useful one day'. I still can't see the tins without thinking of his re-use collections. That's my biggest gripe with the new container: it's a s…
The tins keep the old branding, for now.
Only the squeezies get the new branding.
I don't get that they went from a serif to a lifeless san-serif font on a vintage brand like Lyle's, though. It loses a lot of soul with that transition and wasn't necessary.
Or, you know, maybe sales dropped, because inflation caused by Russia invading Ukraine hit and people spent less money on more expensive foods like Bahlsen cookies.
> In 2021, Bahlsen’s redesign was acclaimed by the design community for its clean, bold modernity (even winning them a D&AD award). Nonetheless, the rebrand resulted in a 12% drop in sales the following year. This decline was attributed to a variety of factors: low on-shelf recognition, reduced emotional resonance, and smaller, less appetising photos than the original, “dated” packaging. In other words, even if the b…
A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
That one visual is far better than the original article, which blithers about this change without showing it. It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that. What they seem to be selling now is a minor mod to the 19th century design.[1] [1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/…
What do you expect, she showed it to her followers and they hated her for it. It's also on a site that introduces the owner by name every post.