Elizabeth Goodspeed on the delicate art of nostalgia in branding
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Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#2The article reminded me of this scene about nostalgia from Mad Men, which for my money is the single best sequence in the entire series. (Especially if you’re aware of the story at that point.)
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#3A visual for anyone else wondering:
https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#4A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
That one visual is far better than the original article, which blithers about this change without showing it.
It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that.
What they seem to be selling now is a minor mod to the 19th century design.[1]
[1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/B0...
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#5A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
That one visual is far better than the original article, which blithers about this change without showing it. It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that. What they seem to be selling now is a minor mod to the 19th century design.[1] [1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/…
Its a plastic squeezy bottle, the brown cap has a lid section that opens and theres a hole membrane, you squeeze the side and this pushes the contents through the membrane.
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#6The article reminded me of this scene about nostalgia from Mad Men, which for my money is the single best sequence in the entire series. (Especially if you’re aware of the story at that point.) https://youtu.be/rq3n2sJ43Hg?si=B5J0vuLjHxSXsbae
Nintendo/Disney watches this before bed every night.
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#7A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
[deleted]
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#8The article reminded me of this scene about nostalgia from Mad Men, which for my money is the single best sequence in the entire series. (Especially if you’re aware of the story at that point.) https://youtu.be/rq3n2sJ43Hg?si=B5J0vuLjHxSXsbae
It’s also wrong. “Nostalgia” is not the pain of an old wound, but homesickness, the pain of longing to return home. Nostos, or “homecoming,” is a major theme in Greek poetry like the Odyssey.
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#9A visual for anyone else wondering: https://cdn.mos.cms.futurecdn.net/Tf2UyZUq7HHao7LJv3fANo-970...
That one visual is far better than the original article, which blithers about this change without showing it. It's not even clear how that package is used. Do you invert it and snap open the brown plastic flap, or what? Was that just concept art, or did they actually sell that. What they seem to be selling now is a minor mod to the 19th century design.[1] [1] https://www.amazon.com/Lyles-Squeezy-Golden-Syrup-325g/dp/…
Agree that the picture is worth a 1000 words, but per kingkongjaffa, one is a squeezy bottle while the other is a robust tin.
My dad used to have dozens of the tins in his shed, each holding a collection of screws, washers, resistors, capacitors, bolts etc 'that will come in useful one day'. I still can't see the tins without thinking of his re-use collections. That's my biggest gripe with the new container: it's a single-use throw-away plastic thing. The traditionalist press in the UK is also upset by the new image: stylised logo, compared with a 'proper' picture of a sleepy lion surrounded by bees.
Re: Elizabeth Goodspeed on the delicate art of nostalgia in branding
#10The article reminded me of this scene about nostalgia from Mad Men, which for my money is the single best sequence in the entire series. (Especially if you’re aware of the story at that point.) https://youtu.be/rq3n2sJ43Hg?si=B5J0vuLjHxSXsbae
It’s also wrong. “Nostalgia” is not the pain of an old wound, but homesickness, the pain of longing to return home. Nostos, or “homecoming,” is a major theme in Greek poetry like the Odyssey.
Well, spoilers, but…
The entire premise of the scene is a lie. The family life Don portrays in the photos is an illusion that is rapidly falling apart at that point in the show. That’s kind of the major theme of MM - the illusions of advertising and of life in general.
I’m fairly certain that the writers were well aware of the word’s etymology, but wrote Don’s dialogue to emphasize the artificiality of it.