Earlier quoted context omitted.
Companies have moved off PagerDuty? To where?
As of very recently, incident.io looks like a very attractive alternative.
It is a process efficiency tool (a great one) but is ultimately a luxury. All companies already have some sort of process in place even if it's terrible. But as companies don't have an existing incident vendor they're already spending on, they're also having to educate customers about the business value of the product category at the same time.
However, if you tell me I can replace Pagerduty (which I'm already looking to replace as why am I paying $252/user/year for a PAGER APP!) for an incident tool + pager (even at a higher total) that's a much easier sell. The business value is in the incident response not the tool that sends me a push notification.
I suspect they'll have a lot of success with this.