The factory was a real place; the frames were made of solid wood and plywood, there was a sewing floor and even one (incredibly kooky) person whose sole job was to stuff the pillows. This guy was in a little room full of feathers all day, and they'd follow him around to the cantina and bathroom like a cartoon character.. but I digress.
My job there for a while was to make the sofa legs -- that was a sixteen step process, and they didn't even trust me to glue the boards together, just to do the cuts and shape the pieces. Sand and stain and wax and polish, yes sir!
They had a dedicated delivery crew, and what the article mentions about packaging is true -- things would be blanketed and wrapped up just the right way, then tetris-ed onto the truck. Sitting shotgun on that truck and hauling sofas up stairs and through various spaces was what I did after making the legs got too boring.
These sofas sold for $3000 ~ $4000 and up, and that was at the break of the millennium. I think the cheapest chair they had was around $2000. I should really swing by the showroom and see how much these are now -- and whether they're still made like they used to be.