The headline could read: Parents and children are waking up to the student loan con game.
CSU is the cheaper state university system in California. It costs like $6,000 per year for in-state students. If they were waking up to the con game, more would be going there.
I may speak from a perspective of ignorance here but I believe 6000$ a year is still prohibitively expensive for a lot of people, especially if they don't want to accrue debt.