Really interesting product. I do agree that the pricing seems steep ($0.25/document on Pro on the most generous tier) but I don't know enough about pricing B2B products to know if that would be a blocker. I agree that HTML -> PDF can be a really powerful tool. I worked on the UK government's tool to generate energy efficiency labels for consumer goods [0] and we ended up doing PDF generation with SVG templates, using…
- We do not force PDF/* profiles down to the user, but it seems that for most of them PDF/UA-1 would be a sensible default. We can extract most of the tags from the HTML semantics by themselves which makes it much easier.
- We target the PDF 1.7 spec. Color profiles can be changed and you can use a custom .icc profile, with the corresponding embedding restrictions based on the document format. MediaBox is supported through the @page size property. Bleed, trim and marks can be added using vendor specific css properties. We don't support ArtBox yet but this is something we can look into! So far none of our customers really wanted to take this out to a real print shop, but we would be glad to help people go down this route :)