Earlier quoted context omitted.
> How many times are we going to keep hearing the non-apology apology: "We are sorry if some were offended..."? About as many times as we make powerful people apologise in public, especially when they're not really feeling guilty. And it's not always in that form, sometimes it's closer to Clinton's "mistakes were made". While most non-apologies are pretty standard, there is some variation and innovation.
The thing I don't understand about this is that it seems to me that when public figures, companies, etc come out with genuine apologies, it ends up being a net positive. They garner respect from their friends and their enemies. They get good press. They often manage to repair most of the relationships that were in question. It almost seems like that even if someone were not feeling guilty, the logical thing would be…
I'm sure a lot of the 'real' apologies you hear are exactly of that nature. But ego and pride don't get checked at the door when someone enters politics - far from it. Not many politicians have the discipline to be perfect PR machines at all times. Many of them seem to oscillate between politically optimized and natural states.
"It seems to me that there is some underlying calculus that all these actors have made that issuing a bogus one has a better net effect that a real one."
If we're talking about actual politicians rather than corporate spokespeople then there's always the possibility of a little dog-whistling going on. If you trot out the standard pro forma apology then most of the people are somewhat aggrieved and those who actually liked or agreed with your original statement or action can say that the apology is just PR and you don't really mean it. I can't see that happening much outside of actual politics.
"I suppose I should be thankful that if this is the case then at least we are going to be able to tell the bullshitters from the honest people, since only the honest ones will be making genuine apologies despite their potential for harm."
I don't think it's a reliable guide for the reason I stated at the top.