How many times are we going to keep hearing the non-apology apology: "We are sorry if some were offended..."? I am so tired of it, it has become a cliche. When did the business world/lawyers decide this was the optimal legal response to customers? My blood boils every time I read it as it is the most disingenuous, calculated, shallow tripe you can trot out when you fuck up. What ever happened to just owning up to you…
Actually apologizing admits to wrongdoing, which opens one up to liability and other consequences. Not apologizing at all is seen as callous and only incites the mob against you. A non-apology apology is still enough to settle the mob but not enough to open one up to liability. The only downside is that it upsets intelligent people like you and I who are capable of actually parsing and understanding these kinds of st…
Historically, I'd agree, but my observation (and opinion) is that real time mass communications and an ever dropping attention span mean that half-hearted apologies (or even sincere ones!) merely fan the flames, whereas radio silence lets the storm clouds pass because people's attention spans are so short.