11–20 of 46 posts
Somewhat related, I think his site has my favorite 'forgot my password' email ever. Apparently you forgot your password? Ok, so here's your new one, stupid: EMAIL: xxxxx@gmail.com PASSWORD: moron.xxxxx
Are you saying that your password is reset to "moron." followed by your login?
Here's a thing on conversion: I'm going to be offering other things through this site. Would you like to hear about them? Yes, I'd like to receive further emails about Louis C.K. things. No, leave me alone forever, you fat idiot. No was checked by default , and the phrasing says "Hello, I am a human." I clicked yes.
I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject. I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials,…
I never managed to convince anyone to try A/B testing a banner ad that literally just said 'BUY OUR SHIT', though.
Earlier quoted context omitted.
I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject. I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials,…
I've always held the pet theory that a sufficiently human and casual tone can overcome a lot of fatigue/wariness that would otherwise stop people from listening to you. Sometimes, I feel like if you're just completely transparent and honest with the customer, maybe they'll be willing to listen. I never managed to convince anyone to try A/B testing a banner ad that literally just said 'BUY OUR SHIT', though.
A guy self-publishes stuff on the internet. News at 11.
He is also managing to sell stuff that was from HBO, again, DRM-free and at reasonable price.
A guy self-publishes stuff on the internet. News at 11.
He's not "a guy". He's very famous and has his own TV show that he created, starred, wrote and post-produced on his macbook. Also, he's also selling his stuff, without a middleman, DRM-free and with a very decent price. He is also managing to sell stuff that was from HBO, again, DRM-free and at reasonable price.
So, "a famous guy self publishes on the internet". Does that make it MORE news-worthy? Famous guys have been self-publishing on the internet for a long-long time.
>Also, he's also selling his stuff, without a middleman, DRM-free and with a very decent price.
Like tens of thousands of other artists you mean? They even used to do this pre-internet, e.g. the music tape scene market, or the fanzine market.
I don't get what Louis CK does differently than any other. Famous and non-famous people have done exactly the same things before, from Stephen King and Radiohead to thousands of underground bands...
And if we remove the absolute "no middleman" rule (which is not exactly true in this case, he pays some service for the payment processing for example), and keep it to mean: "no media company/recording company middleman", then any of the tens of thousands of bands/artists that use a "submit to music stores/process payments" middleman TuneCore, CD Baby, etc are doing the same.
Earlier quoted context omitted.
I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject. I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials,…
I've always held the pet theory that a sufficiently human and casual tone can overcome a lot of fatigue/wariness that would otherwise stop people from listening to you. Sometimes, I feel like if you're just completely transparent and honest with the customer, maybe they'll be willing to listen. I never managed to convince anyone to try A/B testing a banner ad that literally just said 'BUY OUR SHIT', though.
Earlier quoted context omitted.
He's not "a guy". He's very famous and has his own TV show that he created, starred, wrote and post-produced on his macbook. Also, he's also selling his stuff, without a middleman, DRM-free and with a very decent price. He is also managing to sell stuff that was from HBO, again, DRM-free and at reasonable price.
> He's not "a guy". He's very famous and has his own TV show that he created, starred, wrote and post-produced on his macbook. So, "a famous guy self publishes on the internet". Does that make it MORE news-worthy? Famous guys have been self-publishing on the internet for a long-long time. >Also, he's also selling his stuff, without a middleman, DRM-free and with a very decent price. Like tens of thousands of other ar…
Of course small bands/artists have been doing this - they have no choice. Very few people break away from the comfort of big-business checks once they get there to try stuff on their own. You have to remember he could have lost a ton of money if the original experiment failed, but it did not because people respect it and supported it.
This is news because it proves DRM-free content at a low price can be a worthy endeavor that supports the artist directly - not because someone is selling shit on a website.
Here's a thing on conversion: I'm going to be offering other things through this site. Would you like to hear about them? Yes, I'd like to receive further emails about Louis C.K. things. No, leave me alone forever, you fat idiot. No was checked by default , and the phrasing says "Hello, I am a human." I clicked yes.
I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject. I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials,…