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Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

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Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#71

Post by sandspar »

yowayb wrote: post #67

Can you discern when copy is becoming click-baity? As content on the web becomes more click-baity, I've naturally developed mental filters. For example, when I see " just...", I automatically stop reading. Becoming click-baity certainly works for particular audiences. Are you just not interested in audiences that have built up similar mental filters?

70% of Americans don't use ad blockers. Jake Paul, a low comedy YouTuber, has 20 million subscribers. A recent popular rap song had lyrics of "You think you're the shit but you're not even a fart". All of these people have money to spend and $1 of theirs is of equal value to $1 of yours and mine.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#72

Post by debarshri »

passwordoops wrote: post #69

Basic jist of an exchange I had yesterday: "Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems" "We largely do have the resources, it's just that they're all trying to get people to click ads , getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media ac…

May be they make millions and spend give away in philanthropy. Why villanize them? If it is a good business, it is a good business.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#73

Post by vintagedave »

nehagetschoice wrote: post #66
vintagedave wrote: post #60

Earlier quoted context omitted.

> "Financial Infrastructure for the Internet" is (IMO) an incredibly strong tag line for the hero text. The alternatives generated by your tool pale in comparison. Yes! Look at the alternatives the tool generated: * Maximize Revenue with Secure Transaction Processing * Elevate Digital Commerce with Trusted Payments * Unlock Opportunities with Secure Transactions * Simplify Your Online Payments * Accelerate Your Onlin…

Yep - the AI-generated copies in the first run are pretty generic - that's not the value add (sorry if the demo made it appear that way). The key value adds are (1) Quickly running an A/B test with no code (2) Running inferences based on the test data and feeding it back to the model to generate better copies in the next iteration(shown in the demo video)

I understand better now -- and I was focusing on the AI aspect because it's an interest. But I get the value prop and thanks for taking the time to explain :)

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#74

Post by bradhilton »

passwordoops wrote: post #69

Basic jist of an exchange I had yesterday: "Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems" "We largely do have the resources, it's just that they're all trying to get people to click ads , getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media ac…

What's in common with those industries is that they are largely regulated or government-controlled, making them much more difficult to break into.

Don't hate the players, hate the game.

If we deregulated there would be a rush of innovation and the next YC cohorts would have many more startups targeting those industries.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#75

Post by yawnxyz »

passwordoops wrote: post #69

Basic jist of an exchange I had yesterday: "Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems" "We largely do have the resources, it's just that they're all trying to get people to click ads , getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media ac…

Coming from healthcare, it's a long slog with few rewards. Can't really recommend any of those sectors tbh

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#76

Post by erikig »

passwordoops wrote: post #69

Basic jist of an exchange I had yesterday: "Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems" "We largely do have the resources, it's just that they're all trying to get people to click ads , getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media ac…

Who's to say that justwords won't be used to help increase the adoption of some critical infrastructure or educational program? When building a useful tool, it can be distracting to think about the problems outside of your field of influence.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#77

Post by trevoragilbert »

nehagetschoice wrote: post #23
trevoragilbert wrote: post #9

I’ve spent lots of time dealing with the pain of this in past growth roles so I’m excited to see this! How are you handling messaging consistency for specific users? Ie. A user is shown an experimental string of copy with one value prop and you want it to show up multi-channel for them. Do you have a way to associate the experiments on a per-user level?

I'm curious to learn what kind of challenges you had in your past growth roles. It would be great to understand specific examples/workflows, and how you dealt with them.

One of the main ones that comes to mind relates to promotions. A good example is a fintech I worked at. We wanted to advertise specific offers to specific channels of customers, but we otherwise wanted communication with them to stay the same.

For example, we'd have the same opening email sequence, same retargeting, etc. for customers across channels but we'd want to have consistent messaging around offers (ie. "$1000 off when you sign up" vs. "first month free" kind of stuff). It was tricky because we didn't want to advertise the same offer to everyone, so we wanted to carefully segment who was getting which offer and keep it the same over a window of time.

Unfortunately we didn't have a perfect solution. The closest we came to it was to have an experiment ID tied to their user account. Then we had a system where we would define the different experiments (including messaging and promotions) with each experiment having an experiment ID. It was far from perfect but worked.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#78

Post by rnts08 »

passwordoops wrote: post #69

Basic jist of an exchange I had yesterday: "Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems" "We largely do have the resources, it's just that they're all trying to get people to click ads , getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media ac…

>> This is not a problem in need of a solution. You both seem like really talented guys, and it's depressing that this is what you've decided will help make the world a better place.

>> That you're part of the YC24 cohort says a lot about what's wrong with the tech industry's priorities right now

Couldn't agree more, it seems that there's a big disconnect of what startups are getting founded and what would actually change the future.

Personally this ranks somewhere in-between web 3.0 and generic AI .

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#79

Post by ritzaco »

The bottleneck with A/B tests isn't tooling, it's statistical ignorance in marketing professionals.

Not claiming you did this, but in your example of "Jack tweeted" vs "Jack just tweeted", it's so often bad statistics or cherry-picking that leads to results like this. Testing null hypothesis is hard, and many people will take a reality like this chart [0] and claim that their A/B test is successful.

I definitely think there's a gap in the market since Google sunset optimize, but $2000 seems kind of steep for something that many people got for free before.

[0] https://i.ritzastatic.com/images/3dcdd822dbd241b1b3ddeeb9540...

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