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Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

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Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#61

Post by edmundsauto »

zilian wrote: post #48
edmundsauto wrote: post #47

Earlier quoted context omitted.

Yes ideally closing the loop on the value of those conversions as well The pitch would be “automatic ab testing for your form submissions”. I talked to a few local lead gen companies years back and they thought it was a neat idea, I just never got around to building it.

A quick google search gives me several tools for this : Formstack, Omnisend, Zuko Form Analytics...

AFAICT Formstack and Omnisend are marketing automation and analytics services, not automatic split testing. I got out of the marketing space a while back but I do appreciate the cross check! However it doesn't look like those products are doing exactly this.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#62

Post by edmundsauto »

nehagetschoice wrote: post #34
edmundsauto wrote: post #24

Have you thought about a specialized product to automate A/B tests for form submission? Not just copy, but also layout and which fields you collect. Direct response marketers and leadgen services could really use this.

Interesting. One of our customers just requested this today, where they want to test form fields. Are you imagining higher form submission conversions by optimizing the number, type, and layout of the fields?

I also think this could be a really cool chance to use the 1 arm bandit optimization algorithm, as it self-corrects so users don't even need data readouts.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#63

Post by dmits »

I've seen copy tests within push/email notifications run very smoothly within my company because of internal tooling (in-house experimentation tool tied to Looker with relevant metrics). In-product copy tests however are not that straightforward but they don't take too long. Wonder how you think about integrating new custom metrics that a company cares about? Like the idea of having a repo of experiment learnings in one place.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#65

Post by nehagetschoice »

edmundsauto wrote: post #61
zilian wrote: post #48

Earlier quoted context omitted.

A quick google search gives me several tools for this : Formstack, Omnisend, Zuko Form Analytics...

AFAICT Formstack and Omnisend are marketing automation and analytics services, not automatic split testing. I got out of the marketing space a while back but I do appreciate the cross check! However it doesn't look like those products are doing exactly this.

+1 that's my understanding as well.

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#66

Post by nehagetschoice »

vintagedave wrote: post #60
sgslo wrote: post #2

Neat product. Small thing on the demo: perhaps using Stripe in the demo isn't the most effective choice. Stripe surely has already A/B tested the heck out of their landing page; "Financial Infrastructure for the Internet" is (IMO) an incredibly strong tag line for the hero text. The alternatives generated by your tool pale in comparison. Perhaps it would be more effective to put a lower-quality landing page in as you…

> "Financial Infrastructure for the Internet" is (IMO) an incredibly strong tag line for the hero text. The alternatives generated by your tool pale in comparison. Yes! Look at the alternatives the tool generated: * Maximize Revenue with Secure Transaction Processing * Elevate Digital Commerce with Trusted Payments * Unlock Opportunities with Secure Transactions * Simplify Your Online Payments * Accelerate Your Onlin…

Yep - the AI-generated copies in the first run are pretty generic - that's not the value add (sorry if the demo made it appear that way). The key value adds are (1) Quickly running an A/B test with no code (2) Running inferences based on the test data and feeding it back to the model to generate better copies in the next iteration(shown in the demo video)

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#67

Post by yowayb »

Can you discern when copy is becoming click-baity? As content on the web becomes more click-baity, I've naturally developed mental filters. For example, when I see " just...", I automatically stop reading. Becoming click-baity certainly works for particular audiences. Are you just not interested in audiences that have built up similar mental filters?

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#69

Post by passwordoops »

Basic jist of an exchange I had yesterday:

"Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems"

"We largely do have the resources, it's just that they're all trying to get people to click ads, getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media accounts, etc."

This is not a problem in need of a solution. You both seem like really talented guys, and it's depressing that this is what you've decided will help make the world a better place.

That you're part of the YC24 cohort says a lot about what's wrong with the tech industry's priorities right now

Re: Launch HN: Just words (YC W24) – Optimize your product's copy for user growth

#70

Post by sandspar »

passwordoops wrote: post #69

Basic jist of an exchange I had yesterday: "Healthcare, infrastructure, K12 education and other essential services are a mess because we lack the talented resources to solve those fundamental problems" "We largely do have the resources, it's just that they're all trying to get people to click ads , getting people to waste time endless scrolling on Reddit or Twitter or Instagram, managing their brands' social media ac…

Somebody's gotta do it. Why not them? We can't all be cancer researchers; somebody's gotta keep the lights on. Ads are a big part of that.
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