Earlier quoted context omitted.
We both looked at the same page. But what is the point of "premier page layouts" if my preferred means of consumption is the RSS feed? Full-text RSS is the only thing that would interest me, but not $5/month worth of interest. Conclusion: yo mama is fat.
Conclusion: you don't actually intend to pay anything but somehow think freeloading should be respected. Quality content doesn't come for free: if you valued Ars' content either unobtrusive ads or $5/month are good options for ensuring that they'll be there next year.
But let's put aside the whole Ars debate: which part of the "I want to hurt the business model" you guys haven't read? I will not support any site that relies on ads, even if there is the "freemium" alternative. I want ad-based anything to die, and to die fast.
Much like subsidized agriculture, any ad-based economy is inefficient and produces incredible unknown side-effects.
And I hate to have to keep justifying myself, but I put about $15/month on flattr. Whenever I see anyone using it with any remotely good content, I am more than happy to pay. I keep a subscription to Ubuntu One even though I barely use it. One of the features that I liked the most about github and disappeared: the link to pledgie.com. One of the YC companies that really got me excited, I participated some, but unfortunately didn't take off: micropledge.
I want to consume things of quality, but I don't see any quality coming from any business that is ad-based. If they want to see my money, first they need to get rid of ads and commit to excellence, not the other way around.