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Apple to wind down electric car effort after decadelong odyssey

bloomberg.com

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Re: Apple to wind down electric car effort after decadelong odyssey

#841

Post by doctaj »

dagmx wrote: post #817
adastra22 wrote: post #816

Earlier quoted context omitted.

> People want an experience that works out of the box. That they don’t have to think about package managers or maintenance. That’s low complexity for the vast majority of people. > That’s why people are going for Apple and Tesla. I think you misspelled Toyota...

Tesla’s Model 3 and Y outsell other brands models. Toyota is losing their crown , especially in California. https://news.yahoo.com/report-sheds-light-major-rivalry-2045...

Being popular isn’t the same as “good”.

Re: Apple to wind down electric car effort after decadelong odyssey

#842

Post by SpecialistK »

kube-system wrote: post #557
ActorNightly wrote: post #222

Earlier quoted context omitted.

There are generally 3types of car buyers today. 1. People who are into cars as status items (which encompasses car enthusiasts, because lets be real, very few of those people who are into "performance" even touch 50% of the cars capability on public roads). This is your BMW/Porsche and other buyers. 2. People who want cheap modes of transportation. This is your cheapest level sedan buyers. 3. People who want specific…

> 1. People who are into cars as status items (which encompasses car enthusiasts, because lets be real, very few of those people who are into "performance" even touch 50% of the cars capability on public roads). This is your BMW/Porsche and other buyers. I don't disagree with what you're probably trying to say here, but I disagree with how you're stating it. First, "car enthusiast" != "performance enthusiast". There…

I don't think that changes the parent's point at all. Whether the focus of your enthusiasm and status is performance or luxury is irrelevant if you're spending more than you "need" to for your vehicle.

It's like custom PCs - some go for EATX systems with Threadripper and dual graphics cards and NVMe RAID 0 while others go for 4L ITX systems or fanless configs. But a Dell tower is functionally very similar.

Someone buying a S-class Mercedes probably isn't doing it for the V8 but for the comfortable interior. They're still spending $100,000 when a Camry could do a similar job.

Re: Apple to wind down electric car effort after decadelong odyssey

#843

Post by Miserlou57 »

jcfrei wrote: post #157
MBCook wrote: post #19

I was always rather puzzled by the car. I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. They’re certainly not going to take on Ford or Mazda or Honda. The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment. Sure Apple could do ADAS stuff, bu…

Don't have a source ready but if I remember correctly they never planned to build the car themselves. There are plenty of contract manufacturers out there that build for a variety of brands (Magna Steyr in Austria is a typical example). Then Apple adds it's custom electronics and AI driving assistants and voila you got an iCar.

That’s true; and I think even more recently they were in talks with Kia, who publicly let the cat out of the bag

Re: Apple to wind down electric car effort after decadelong odyssey

#844

Post by huytersd »

steelframe wrote: post #782

After having gone through decades of adopting the "latest and greatest" tech, I've gotten to the point where what I really want is the least-complex thing I can find that does the essential job I want done. For a computer, I want something with SeaBIOS, a stripped-down kernel, and a handful of packages from the Debian Stable repository. I want it hackable and repairable -- something like a Framework. Nothing like a M…

Your definition of “least complex” is objectively very complex.

Re: Apple to wind down electric car effort after decadelong odyssey

#845

Post by Affric »

dagmx wrote: post #794
Affric wrote: post #793

Earlier quoted context omitted.

I have always hated how almost everywhere I go I get told “no one can know everything/no one cares how a plain works so long as it works” for me that’s fundamentally untrue. But I have heard it said so many times and seen so many people simply agree with it that I believe that for many many people out there, it is true.

There’s a difference in ability and desire. Why do a lot of technical people own iPhones and use Mac’s? It’s not because they can’t understand the technology and it’s not because they don’t like to tinker. It’s because they don’t want to carry that constant burden of thought with them. Maybe some do, but a lot of folks like the base state to be one where they can just chill.

100%

The final part of my comment got cut off by my tab switching behaviour but it was along the lines of “I find it hard to believe that even the most passionate hacker or tinkerer could become an adult and not have realised most people aren’t like that.

Re: Apple to wind down electric car effort after decadelong odyssey

#847

Post by dagmx »

doctaj wrote: post #841
dagmx wrote: post #817

Earlier quoted context omitted.

Tesla’s Model 3 and Y outsell other brands models. Toyota is losing their crown , especially in California. https://news.yahoo.com/report-sheds-light-major-rivalry-2045...

Being popular isn’t the same as “good”.

The whole point of this thread is subjective desires.

“Good” is not an objectively measurable or relevant subject.

Re: Apple to wind down electric car effort after decadelong odyssey

#848

Post by vineyardmike »

tambourine_man wrote: post #256
babyshake wrote: post #207

Earlier quoted context omitted.

There was a recent YC podcast about Vision Pro where SLAM and the overlap with autonomous vehicles was explained.

Link? I didn’t know YC had a podcast and Google didn't help.

https://www.youtube.com/@ycombinator/videos

Re: Apple to wind down electric car effort after decadelong odyssey

#849

Post by kats »

steelframe wrote: post #782

After having gone through decades of adopting the "latest and greatest" tech, I've gotten to the point where what I really want is the least-complex thing I can find that does the essential job I want done. For a computer, I want something with SeaBIOS, a stripped-down kernel, and a handful of packages from the Debian Stable repository. I want it hackable and repairable -- something like a Framework. Nothing like a M…

Sorry, do you mind if I ask what model of car and laptop do you usually use at the moment.

Re: Apple to wind down electric car effort after decadelong odyssey

#850

Post by jupp0r »

dleslie wrote: post #757
jupp0r wrote: post #753

Earlier quoted context omitted.

Imho Teslas feel very much like a car that Apple could have designed. Lots of aspects of the whole experience are fundamentally different than other cars. Maybe I'm not thinking radically enough, but then Jony Ive is pursuing other career options, too.

Teslas are the Alienware of automobiles. Flashy, ostentatious, and aimed at enthusiasts with more money than taste. Apple would likely have made something that evoked elegance. It would have contrasted with Tesla in the same way a Macbook contrasts with an Alienware.

Apple would have made a car without keys that you open with your phone and that has a big touchscreen with UI that doesn't have multi second latencies and hardware from 8 years ago in a brand new vehicle?
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