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Apple to wind down electric car effort after decadelong odyssey

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Re: Apple to wind down electric car effort after decadelong odyssey

#721
post #59

Earlier quoted context omitted.

The phone made sense to me because by that point Apple had clearly proven themselves as a consumer electronics company. It’s wasn’t as big a jump and cell phone software was largely junk. The carrier thing was true, but they could have launched outside the US. Instead they found a carrier desperate enough. But they’ve never done safety critical stuff like a car. Of highly mechanical stuff like a car. Or things that n…

> But they’ve never done safety critical stuff like a car. Of highly mechanical stuff like a car. Or things that need something of a dealer network the way a car does And SpaceX had never launched a rocket into space, until they had. I don’t get this idea of a company like Apple not being able to get into a space, when tiny startups get into spaces all the time. Nobody expected Tesla to take on Ford either, but here…

Hmm I don’t think the SpaceX metaphor works super well here.

One is an established tech company trying to do business in a space it’s unfamiliar with. It has existing forces pulling it in a certain direction because it already makes money in those ways. Google is the perfect example of how this hampers innovation. It’s one of the reasons the concept of Alphabet exists.

SpaceX has one singular purpose. It’s not like it was trying to counterbalance its burgeoning space business with existing cost and profit centers that are not even tangentially related to its primary goal

Re: Apple to wind down electric car effort after decadelong odyssey

#722

Earlier quoted context omitted.

Maybe cars are inherently garish and tasteless.

Yep. Apple dodged a very uncool bullet here. Now make an e-bike, Tim Apple.

What if, hear me out, the wheels were on the sides and not front and back. It uses gyroscopes to keep itself balanced. Instead of twisting the handle or pushing a button like a savage you lean in the direction you want to go! This is a totally new idea and not a product that was released over 20 years ago and since discontinued.

Re: Apple to wind down electric car effort after decadelong odyssey

#723

Earlier quoted context omitted.

Ebike market is very fragmented in terms of use cases. They’d have to release like 10 models.

just 3: good, better, best

But which one is a cargo bike? A mountain bike? A street bike? A commuter bike?

Re: Apple to wind down electric car effort after decadelong odyssey

#724
If I was a 10000 IQ Apple exec 10-15 years ago this is the exact project I would pitch, so that when the economy became shaky I would have a $100b+ project to cancel.

Obviously not really, but even HAVING that amount of cash to blow on a moonshot is crazy. And being this many years in and cancelling is commendable.

I do wonder what this means for the self driving industry in general. Most news from that industry has not been peachy recently.

Re: Apple to wind down electric car effort after decadelong odyssey

#725
post #674

Earlier quoted context omitted.

Aren't Apple products also uniformly garish and tasteless with tons of half baked features too? Glad we don't have to see what dumb ideas Apple had in store for us in the automotive realm. The m1/m2 are good chips, but macos is stagnant, iPhones have... memojis as their new feature? Apple has good industrial design for devices that fit in the palm of your hand. I truthfully cannot fathom how that could extend to a ca…

I don’t think I’ve ever heard anyone accuse anything Apple made of being garish.

Behold, the Blue Dalmatian and Flower Power iMacs!

https://www.cultofmac.com/468313/flower-power-blue-dalmatian...

Re: Apple to wind down electric car effort after decadelong odyssey

#726
post #29
post #19

I was always rather puzzled by the car. I can’t see them ever competing even with the small makers like Jaguar or Polestar or Lamborghini. They’re certainly not going to take on Ford or Mazda or Honda. The idea of making the infotainment guts is interesting but I can’t see any carmaker giving up that much control. If they don’t like CarPlay they’d never like full Apple infotainment. Sure Apple could do ADAS stuff, bu…

To be fair, that was what a lot of people thought about Apple making a cell phone. That they'd never compete with Nokia or Motorola and that US carriers would never give them enough control.

Yeah but a cell phone and a computer are close cousins.

A car and a cell phone, or anything Apple has yet made, are wildly different. They may as well have had a battle tank program, or started making airplanes. Those things have screens and "infotainment systems" too.

Re: Apple to wind down electric car effort after decadelong odyssey

#727

I know somebody on the project. The cancellation makes sense, they were years from release and every new VP pivoted the project and lost progress. If they had committed to their original project (a bus) or the first revision (a very high-end car) they could have released on a timely schedule. But they're far too late to the game.

> original project (a bus) This is actually insane to me. Like bonkers, even. The MBA types are surely the source of that idea. From a brand perspective, the only car that ever truly made sense for Apple to make was something at least resembling a supercar. They could have made do with a Telsa Model S kind of car perhaps, but I'm shocked that a brand-conscious company like Apple thought a bus was the best bet as an i…

Why a supercar? The apple watch (except the v1 "edition") was never going to compete with luxury watches. Airpods Max are in the higher end of consumer headphones, but a downright bargain compared to "luxury" headphones. Apple doing a lux-lite iteration of a common consumer good makes way more sense.

Re: Apple to wind down electric car effort after decadelong odyssey

#728

Earlier quoted context omitted.

Maybe cars are inherently garish and tasteless.

Yeah, when you’re broke. The average American is struggling to pay for food, an electric car is the last thing on their minds.

The average American is not struggling to pay for food.

Re: Apple to wind down electric car effort after decadelong odyssey

#730

Earlier quoted context omitted.

It's fine that you don't like it, but it's not garish. That's just not what the word means. MacBooks are literally the opposite of that: adjective gar· ish | \ ˈger-ish \ Definition 1 : clothed in vivid colors //a garish clown 2 a : excessively or disturbingly vivid //garish colors //garish imagery b : offensively or distressingly bright : GLARING 3 : tastelessly showy : FLASHY //garish neon signs https://www.merriam…

Apologies then, I understood it to mean tasteless, not necesarrily bright or colorful.

Admitting when you’re wrong is tough. Here’s an upvote.
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