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Apple to wind down electric car effort after decadelong odyssey

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671–680 of 992 posts

Re: Apple to wind down electric car effort after decadelong odyssey

#671

Earlier quoted context omitted.

It doesn't need to be twice as good, it needs to generate more net income.

has anyone cared about net income in decades? maybe it's about signaling to investors, "we have 100s of people working on [emergent technology]"

> has anyone cared about net income in decades?

Uh, you mean net income also known as "net profit"? So your question is effectively "has anyone cared about profit in decades?"

Well... yes

Re: Apple to wind down electric car effort after decadelong odyssey

#672

Earlier quoted context omitted.

When you say "old apple" you're referring to the early 80s Apple where Steve Jobs pitted his Macintosh team against Wozniak's Apple II team to near disastrous results. Jobs referred to the Mac team as "artists" and the Apple II guys as "bozos" The company almost collapsed under the insane price of the gen 1 mac ($2,495, or nearly $8000 today) which lacked a desperately needed cooling fan and also didn't have color gr…

I imagine they are actually referring to the internal competition Jobs orchestrated leading up to the introduction of the iPhone, which I've never heard described as "disastrous" though plenty of people's feelings were presumably hurt. https://9to5mac.com/2017/06/28/iphone-creation-click-wheel-t... And although we cannot really know how much that internal competition contributed to iPhone's success, I think we can im…

Perhaps it matters how you treat the teams competing internally against each other...

Re: Apple to wind down electric car effort after decadelong odyssey

#673

Earlier quoted context omitted.

Maybe cars are inherently garish and tasteless.

Yep. Apple dodged a very uncool bullet here. Now make an e-bike, Tim Apple.

This. Ebike with non disableable airtag built into the frame as the killer feature.

Re: Apple to wind down electric car effort after decadelong odyssey

#674
post #656

Kinda still wish they’d have made it, or at least shown some pre-production work, just to see what a radical product re-think could look like in this space. Cars of 2024, even in the premium segment, are nearly uniformly garish and tasteless, with tons of half baked features of marginal utility accreted over the years and never perfected. Apple’s take on the category could have been a master class in product design a…

Aren't Apple products also uniformly garish and tasteless with tons of half baked features too? Glad we don't have to see what dumb ideas Apple had in store for us in the automotive realm. The m1/m2 are good chips, but macos is stagnant, iPhones have... memojis as their new feature? Apple has good industrial design for devices that fit in the palm of your hand. I truthfully cannot fathom how that could extend to a ca…

I don’t think I’ve ever heard anyone accuse anything Apple made of being garish.

Re: Apple to wind down electric car effort after decadelong odyssey

#675

I wonder if this means that Apple didn't see a technical way to get to full self driving. In all the reporting I ever read on this project it seemed to be much more a self driving project than an EV project.

Apple couldn't commit to self driving car development. They never really figured out if they were developing a Robotaxi or just an EV with automated features. (L5 is still science fiction.)

Google/Waymo has been working on level 4 for 15 years. They never strayed from their original goal. If they ever really get it to work profitably and at scale they will have no competition.

All potential competitors have fallen by the wayside or are faltering. The self driving car race is an ultramarathon.

Re: Apple to wind down electric car effort after decadelong odyssey

#676
post #490

If I were running a successful company I would stay as far away from selling cars as possible- it can't imagine how bad it is for PR (not to mention your psyche) to suddenly have "Family killed by drunk driver" headlines with a giant color picture of your flagship product, blood-stained and mangled below it.

Can't be that bad for PR because it happens constantly.

Re: Apple to wind down electric car effort after decadelong odyssey

#677
post #674

Earlier quoted context omitted.

Aren't Apple products also uniformly garish and tasteless with tons of half baked features too? Glad we don't have to see what dumb ideas Apple had in store for us in the automotive realm. The m1/m2 are good chips, but macos is stagnant, iPhones have... memojis as their new feature? Apple has good industrial design for devices that fit in the palm of your hand. I truthfully cannot fathom how that could extend to a ca…

I don’t think I’ve ever heard anyone accuse anything Apple made of being garish.

They only have like 2% of the PC/laptop market, so not many people think they're that attractive. I like my M1 MacBook itself, but hate the aluminum chassis. I find it brutally garish, sharp and uncomfortable (hurts to type on, hurts my wrists where they rest on a sharp edge, so it's basically a desktop with an attached keyboard and mouse)

Re: Apple to wind down electric car effort after decadelong odyssey

#678
post #59

Earlier quoted context omitted.

The phone made sense to me because by that point Apple had clearly proven themselves as a consumer electronics company. It’s wasn’t as big a jump and cell phone software was largely junk. The carrier thing was true, but they could have launched outside the US. Instead they found a carrier desperate enough. But they’ve never done safety critical stuff like a car. Of highly mechanical stuff like a car. Or things that n…

> But they’ve never done safety critical stuff like a car. Of highly mechanical stuff like a car. Or things that need something of a dealer network the way a car does And SpaceX had never launched a rocket into space, until they had. I don’t get this idea of a company like Apple not being able to get into a space, when tiny startups get into spaces all the time. Nobody expected Tesla to take on Ford either, but here…

> Surely Apples massive vault of cash doesn’t decrease their chances on ideas that fall outside their specialty.

That cash ironically is an obstacle to Apple being able to innovate. Instead of creative problem solving it solves problems with cash. Instead of collaborating and recruiting people to come work for a common vision, they join to pursue cash and status. Apple is nothing but a “phone company” with a bank attached, which is fine, it will continue to operate, but it won’t continue to grow and innovate.

Re: Apple to wind down electric car effort after decadelong odyssey

#679
post #59
post #29

Earlier quoted context omitted.

To be fair, that was what a lot of people thought about Apple making a cell phone. That they'd never compete with Nokia or Motorola and that US carriers would never give them enough control.

The phone made sense to me because by that point Apple had clearly proven themselves as a consumer electronics company. It’s wasn’t as big a jump and cell phone software was largely junk. The carrier thing was true, but they could have launched outside the US. Instead they found a carrier desperate enough. But they’ve never done safety critical stuff like a car. Of highly mechanical stuff like a car. Or things that n…

> The carrier thing was true, but they could have launched outside the US. Instead they found a carrier desperate enough.

The carrier the iPhone launched with in the US was AT&T. While they were neck in neck with Verizon at the time, AT&T had the technical majority of the market. How were they desperate?

Re: Apple to wind down electric car effort after decadelong odyssey

#680
post #662

Earlier quoted context omitted.

Doubt it. I think good ones can be made, it’s just that nobody gives a shit, including most of the buyers.

“Good” is subjective. My idea of a good car is something that can get me from A-B, can hold dogs and be cleaned up easily, can tow a few thousand pounds in a pinch, doesn’t get stuck in the steep and muddy hills around my house, doesn’t break the bank, and it would be nice if it didn’t spy on me and have a giant shiny console in my field of view.

What you’re describing is lower end “Car SE” that’d be available in a few years.
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