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Apple to wind down electric car effort after decadelong odyssey

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Re: Apple to wind down electric car effort after decadelong odyssey

#291
post #275

Earlier quoted context omitted.

I am incredibly jealous of you guys living in a place where you just bump into random people at coffeeshops that happen to work on incredibly interesting things. The density of talent must be amazing.

These people are everywhere. Most are not stupid enough to yell about it in public.

Why is it stupid to talk about non-confidential aspects of your job in public?

Re: Apple to wind down electric car effort after decadelong odyssey

#292

I really hope Apple continues its privacy-first ethos and offers an on-device LLM. It would also be great if they could use Handoff-like technology to let my (almost always nearby, almost always plugged-in) laptop do the thinking, instead of depleting the battery of my phone. I'd surely buy a bunch of HomePod minis if I could tie them into a local LLM.

And I hope the reverse. Most of my data I am happy to entrust to Apple, and I don't want them to release substandard not-very-smart products just because they're limited to AI models that only take a few gigs of RAM and can run on a single phone processor. Please just use some huge models to make actually smart products and run them in the cloud if it isn't feasible to run them on-device. Perhaps have an 'offline mod…

I assume they'll continue working on Siri-like cloud based AI and will be happy to use that as well.

Re: Apple to wind down electric car effort after decadelong odyssey

#293

To be honest, I'm not sure what Apple could've brought to the table in regards to making an electric car. Apple's hardware design philosophies[1] don't really align with what consumers want in a car. Apple being less minimalistic than a Tesla — which is already at an extreme — is a hard sell. [1] Examples of what I mean: - Cars use faux materials all the time for cost and weight purposes, or even just looks (i.e. fak…

>- Apple design in general has lost a lot of it's soul. They used to be more fun and whimsy, just look at iMac designs of the past. The Cyber truck, love it or hate it, is not boring. Everything apple sells is a glass and metal slab, or as close as possible to it.

The Cybertruck is also a glass and metal slab.

Re: Apple to wind down electric car effort after decadelong odyssey

#294

Earlier quoted context omitted.

I wish they'd put a huge FPGA on every device.

For all Apple's flaws, I trust that they could disrupt the AI industry once they enter it. Their decisions are all highly calculated, and they employee vast swaths of researchers. I would not be surprised if they entered the market with a well functioning local LLM

It feels like it's too late. Microsoft, Meta and Google all beat Apple to the punch with highly usable and competitive local inferencing frameworks. Apple could release a Tensorflow-style library with full-fat CUDA and Linux support tomorrow, but they would just be Another Competing Solution next to ONNX and Pytorch.

The hardware side doesn't look much better. Apple's biggest userbase is located on iPhone, which poses hardware constraints on what kinds of model you can realistically deploy. The Mac has a deeply-ingrained audience, but it's unlikely that the AI will be a selling point to commercial customers (who have Nvidia) or PC users (that have other models).

Honestly, I believe AI research would be a wasted investment relative to supporting third-party libraries upstream and welcoming Nvidia back onto their platform.

Re: Apple to wind down electric car effort after decadelong odyssey

#295
post #165

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>>> Good. This was an idea that never made any sense to me. It’s high overhead/low-margin and requires infrastructure, sales and after-sales support that just aren’t aligned with how Apple does business. Apple, in a twist of fate, is in the same position that AT&T was when it started Bell Labs, and in the same place as Xerox was when it started Parc. The history of Parc and Apple is well known, the early history of u…

Yeah, I absolutely believe that Apple can bring something to car industry - I remember Elon once said that Teslas hidden strength that no other car manufacturer caught on to was treating the car as technology akin to an iPhone with incremental updates and improvements pushed over the air. I've owned a Model X for a few years and I see that approach but don't think Tesla has perfected it. Apple has the potential to in…

I wish more comments were like this. Misjudging the iPhone etc probably just comes down to a lack of information about broader needs. Its not always a bad take.

I think Apple can provide an emphasis on modularity for the car manufacturers. What if you literally had a place to slip in an iPad as your display? What if cars legitimately came with VisionPro type headsets - if not for the drivers, then the passengers. What if apple encourages people fr.shifting away by car ownership by making it easier to jump into a car and have it show all your customizations (lighting, adjustments, heads up display arrangements). Another car company could make the shell and the power train. Apple would handle the "experience" and integrate it into its other offerings. Cloud Cars.

Re: Apple to wind down electric car effort after decadelong odyssey

#296
post #29

Earlier quoted context omitted.

To be fair, that was what a lot of people thought about Apple making a cell phone. That they'd never compete with Nokia or Motorola and that US carriers would never give them enough control.

Not really the point. Apple succeeded because they applied their strengths, product and user interface design, to what is essentially a small computer. Apple have always developed core products that are essentially a computer. Even though cars increasingly look like laptops on wheels, the actual computer bit is relatively minor and the user interface is mostly the wheel and pedals, not so much the screen.

I agree that a car is on a different scale, but I think it's only in hindsight that a phone is obviously just a computer and that the user interface is important part.

Re: Apple to wind down electric car effort after decadelong odyssey

#297
post #275

Earlier quoted context omitted.

These people are everywhere. Most are not stupid enough to yell about it in public.

Why is it stupid to talk about non-confidential aspects of your job in public?

The Apple Car R&D project is (or, I suppose, was) absolutely confidential. I am sure Apple has reprimanded or fired people for less.

Re: Apple to wind down electric car effort after decadelong odyssey

#300

To be honest, I'm not sure what Apple could've brought to the table in regards to making an electric car. Apple's hardware design philosophies[1] don't really align with what consumers want in a car. Apple being less minimalistic than a Tesla — which is already at an extreme — is a hard sell. [1] Examples of what I mean: - Cars use faux materials all the time for cost and weight purposes, or even just looks (i.e. fak…

Strong agree. I think even having to make compromises of their aesthetic minimalism and platonic form to something as pedestrian as “aerodynamics” would pain Apple’s hardware designers (the ones whose output we’ve seen, anyway). I almost think they would prefer a car to be a perfect sphere or cube or something. Or a big symmetrical blob with all the wheels carefully hidden underneath.
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