Apple to wind down electric car effort after decadelong odyssey

I wonder if this is connected to the Vision Pro release. That’s another giant hardware fishing project that failed to meet the “vision” of an all-day wearable iPhone. Perhaps it became obvious that the car was in even murkier waters.

And to dump some of the employees on image and text generators off whatever self driving computer vision work they were presumably doing before? Interesting choice.

Re: Apple to wind down electric car effort after decadelong odyssey

#8

Post by gordon_freeman » Tue, Feb 27, 2024, 7:17 PM UTC

nightfly wrote: post #4

riddlemethat wrote: post #3

This is a smart move. Apple seems so far behind in generative AI it's making Google look innovative.

Why does everyone have to it?

i agree with your general sentiment but for Apple I do believe it makes sense to focus on AGI as they could incorporate it within their OSes and products to make them more productive for the users.

Re: Apple to wind down electric car effort after decadelong odyssey

#9

Post by baggy_trough » Tue, Feb 27, 2024, 7:17 PM UTC

The demand for expensive EVs is not unlimited, despite the ardent desires of California and federal politicians.

Re: Apple to wind down electric car effort after decadelong odyssey

#10

Post by MisterPea » Tue, Feb 27, 2024, 7:17 PM UTC

Cook's best trait is being reactive very well. What he lacks in the Jobs "magic", he has in the ability to react to industry incredibly well and do better than most.

I have little doubt Apple is going to be a major player in AI, especially in the non-Nvidia hardware space after playing around with MLX