As a pithy illustration: If I'm trying to hit a tree with a ball and that tree just happens to be in between some goalposts and someone comes along and moves the goalpost, I can still hit my target even if I don't "make a goal". To a casual observer it might look like I'm playing the game and I am. But the game in my head is not the game in yours.
edit: I didn't have this in mind when starting this comment but maybe that's the deeper desire behind punk and other countercultural movements; the desire to play your own game. And maybe capitalism is the end of history in the sense that it has adapted to make it easy for people to play their own game and keeps pushing the edges of what would have been counter previously. Want to drop off the grid and make everything you use and consume with your own hands? There's a hundred youtube channels about that. If you want to conquer Rome, you're still gonna travel there on roads the Romans built.