Ask HN: Question about CTR, conversions, and validation

#1

Post by SamerM » Sun, Feb 25, 2024, 7:46 AM UTC

Hi everyone,

I'm building an e-learning website like Udemy but for Arabic speakers: https://www.nahda.io/. I built an MVP and landing page and started running targeted ads to validate and I noticed the following numbers after 5 days of advertising ($5 per day budget):

35k impressions 1.29k clicks 6 signups.

Which puts my conversion rate at 0.47% and my CTR at around 3.6%.

Does anyone here have experience with product validation that can tell me if these numbers are a sign of a bad idea/unwanted product?

Thanks and appreciate the help!

Re: Ask HN: Question about CTR, conversions, and validation

#2

Post by [deleted] » Sun, Feb 25, 2024, 7:46 AM UTC

[deleted]

Re: Ask HN: Question about CTR, conversions, and validation

#3

Post by spondylosaurus » Mon, Feb 26, 2024, 7:22 AM UTC

Where are you running ads? A good chunk of those impressions and clicks might be invalid traffic (although the signups are almost certainly legit).

Re: Ask HN: Question about CTR, conversions, and validation

#4

Post by Corun » Mon, Feb 26, 2024, 7:30 AM UTC

Those look like pretty normal numbers in my experience. Certainly nothing to worry about. But, the effectiveness of your marketing isn’t necessarily a good measure of your idea and product. Different targeting can change those numbers drastically.

Also, how good web or search ads are really depends on the economics of your product. If your customers will be paying $60 per year then paying 5$ to acquire them is pretty damn good.

For the moment though, I would focus on getting into real conversations(phone or video) with your customers to understand what they want, how much they’d pay, etc. With so much competition for attention, the days of validating with a landing page may be over.

Re: Ask HN: Question about CTR, conversions, and validation

#5

Post by 35mm » Mon, Feb 26, 2024, 7:33 AM UTC

- Who is the target market?

- What’s the pricing of the courses?

- What’s the promised outcome for completing the courses? E.g make more sales in their business? Get a better job? Get healthier?

- What kind of ads? Google search? Facebook?

- What counts as a conversion? Subscription? One off purchase?

- Have you asked the buyers what they want / why they bought?

Re: Ask HN: Question about CTR, conversions, and validation

#6

Post by latentdeepspace » Mon, Feb 26, 2024, 8:23 AM UTC

Where do you run the ads? And how did you set it up - how specific your targeting is?

Re: Ask HN: Question about CTR, conversions, and validation

#7

Post by imsurajkadam » Mon, Feb 26, 2024, 8:42 AM UTC

The only validation is the money. Ask for the payment, and if you get money then you have validate the idea.

Re: Ask HN: Question about CTR, conversions, and validation

#8

Post by palmfacehn » Mon, Feb 26, 2024, 8:53 AM UTC

Have you tried multivariate testing on your landers?

Re: Ask HN: Question about CTR, conversions, and validation

#9

Post by te_chris » Mon, Feb 26, 2024, 9:17 AM UTC

You need to speak to the people who are signing up and dig into their motivations. See what the patterns are, then use that to refine your campaigns and see if anything's generalisable.

Re: Ask HN: Question about CTR, conversions, and validation

#10

Post by tech-code-build » Mon, Feb 26, 2024, 4:37 PM UTC

[dead]