Like helping the new marketing girl grow from a noob in everything to an absolutely master of a PO,
Like building a product so well made that it makes people say “I’ve searched for 15 years for this product”;
Like watching this self-absorbed geek grow from a 40-yo single to a polished mannered person with a girlfriend.
I mean no-one is excited to build an accounting software, but I’m excited when people grow. Actually, I’ve once heard that an army of psychologists will never take a man out of depression, but give them a hammer and they’ll get to work, get recognition and gain positive experiences. And the opposite: Being barred from working, from giving your labour, to a company that appreciates it, is an extenuating experience for men.