He's a hypocrite, he says he's scared of the impact of the industry. But he IS the industry. He's gonna be putting set designers, sound stagers, et al out of work if he opts to use AI. AI is just going to make the rich... richer. We do need some protections in place.
> We do need some protections in place. i find impossible to believe that people that are currently working in the music/film industries will not take advantage of these new technologies (see designers that went from pen and paper to software). i think a decent analogy is music. software has completely taken over music production. but musicians are still making great music, analogue or otherwise. these new technologi…
sure musicians are making great music, but how many of them are getting paid? and how much? the quality is irrelevant here -- best songs ever written are on spotify making their creators $0.00031 per play.
its like how excel didn't eliminate payroll or accounts-payable, but now instead of needing 10 people you need 3, and will still attempt to pay them peanuts.
Not only are these aircraft hangar sized buildings with soundproofing, they’re also likely wired for hundreds of amps of lighting, including truss and catwalk systems to he able to position and distribute that lighting. I could see it adding up pretty fast.
And all of that at Southern California real estate prices and construction labor costs. Yeah, it's not gonna be cheap by a damned sight.
except for fully ai generated everything, it'll still be people driving an ai to generate the content, so the advancement in technology will let more people tell their own stories. if you want a tv series of you and your friends getting up to hijinks, you can self fund and make just that. you could always do that before Sora, but if the costs are knocked down an order or magnitude or two, it becomes a more attractive…
When film transitioned to video in the early 90s and many film school projects changed from $40K to $4K almost overnight, we didn't see a mess of new film makers because making good art is hard and almost always requires study and practice, even if the process is inexpensive (Picasso's brushes and black paint cost very little and were not difficult to acquire, it was his skill that was difficult to acquire.) We're no…
I didn't go to art school but that's hard to take. things like the blair witch project, Napoleon dynamite, the original mad max, and rocky were made on shoe string budgets and were the result of, yes, art skills, but also camcorders. not to mention that there is, actually, good stuff on YouTube. some of it the product of artists with art school degrees. there's gonna be a ton of ai generated shit out there,
no doubt about that, but it also makes it more accessible. But okay, what I'm hearing is that it's going to be cheaper for Hollywood to pump out really good ones, putting people out of a job until they can retrain, from carpenters who were set builders to vfx artists, and Sora is just gonna let the low end pump out bad stuff and the high end will maybe use it to still pump out good stuff. in today's attention economy, I don't know what that means. there's a whole lot of SoundCloud out there and a lot of it's bad but some of it's good, and, like you said, it's a skill not a trick, so theres still going to be cream that rises to the top, even in a morass of ai generated dreck.
AI is not good enough to take over most jobs. The hype is overblown and lacking in evidence.
Its just a matter of time
I kinda agree with both of you. Given infinite time (and assuming humanity is around and willing to work on it for as long as it takes), I suppose we _should_ be able to automate anything. I honestly don't know how long that's gonna take, but I'm sceptical we'll see it in the next ten years.
Anyway, if we see it coming, it'd be silly not to prepare for it in some fashion.
Just came to say that spending $800M on a sound recording studio expansion was literally insane even before the current AI boom. Quite simply, there's no practical combination of top-tier hardware that you can buy which will put you even close to that number, even if replicated 8-10 times as the article implies multiple rooms. That tells me most of the money would be poured into vanity aspects - literally gold toilet…
Well, if I had read the interview it quickly would have been apparent that he's talking about video production. Mea culpa; I honestly thought Tyler Perry was a music guy.
Wait, so you didn't read it and posted this comment?
This feels more like a play for attention than an actual doomsday announcement. The guy is savvy and knows that being in the spotlight right now with AI next to your name is a win.
100% this. He is going to be the first one laying folks off. The interview specifically mentions eliminating the need to shoot on location, and his use of AI makeup. I guess he didn't feel bad about the makeup artists he put out of business.
He's a hypocrite, he says he's scared of the impact of the industry. But he IS the industry. He's gonna be putting set designers, sound stagers, et al out of work if he opts to use AI. AI is just going to make the rich... richer. We do need some protections in place.
The flipside with this particular application is that we're going to be seeing some excellent indy movies produced by enthusiasts who never had the means before.
But yes, there's about to be a massive shakeup. You can blame Perry, but someone has to fund these tremendously expensive human efforts. If everyone else is underselling him with cheaper AI productions, where does that leave him?
He's a hypocrite, he says he's scared of the impact of the industry. But he IS the industry. He's gonna be putting set designers, sound stagers, et al out of work if he opts to use AI. AI is just going to make the rich... richer. We do need some protections in place.
we need a universal basic income and progressive tax rates urgently if we want to avoid the world turning into a Gotham City kind of inequal shitshow.
> we need a universal basic income and progressive tax rates urgently if we want to avoid the world turning into a Gotham City kind of inequal shitshow.
Not really. IMHO the idea of universal basic income is not an actual solution, it's a soporific to passivate people until all their power is drained from them. What we really need is a Butlerian Jihad, to make technology and technologists subordinate to society, instead of letting society be subordinate to technologists and their technology (and the capital they serve and/or control).
We have found at least one critical real world use case for AI – to be an easy scapegoat for all of a company's bad decisions, layoffs, lack of profits, shortage of funding. Are you a shit businessman? No, it was all AI's fault!
How can he be that "shit" if:
- Is making drastic changes to react to market realities. (Probably before most other studios)
- Is a self-made billionaire
?