Ask HN: How to optimize SEO for my E-commerce website?

I've recently launched an E-commerce website and I'm struggling to improve its visibility on search engines. Can anyone share some effective SEO strategies or resources that could help?

Talk to a marketing agency and get them to audit your site. Some may offer this for free. Free audits aren't as in-depth as proper agency housekeeping reports but it will give you reliable info that's relevant to your site specifically.

Go to Moz.com and you can learn a whole lot about what could be improved with your SEO. They have a lot of guides and free tools so you don't neccessarily need to subscribe.