I'm also not a fan of the direction Spotify is going, but if I want to keep listening to music, I don't see a way around it - and I don't think other music services are materially different. I support the artists I care about most by going to their concerts and/or buying merch. I use services like last.fm for better discovery. Spotify doesn't have to be the only way you interact with music. The author doesn't say how…
I'm afraid you thought incorrectly, the following is true for basically every other service available:
* Better quality sound
* Payout to content creators is higher
* Cheaper
The nail in the coffin for me (as a consumer) was Ek's €100m A.I. arms tech investment.
The nail in the coffin for me as a content creator is likely going to be the new 1000 streams per song before getting ANY royalties; will have to see how it plays out, but I'm not having my music on that shitty platform if they're going to profit from it without recompense.