I'm also not a fan of the direction Spotify is going, but if I want to keep listening to music, I don't see a way around it - and I don't think other music services are materially different. I support the artists I care about most by going to their concerts and/or buying merch. I use services like last.fm for better discovery. Spotify doesn't have to be the only way you interact with music. The author doesn't say how…
I got pissed off by their product, so I just stopped paying them. Now I just hear ads every 10-20 minutes, which pisses me off even more. Now I really don’t wanna pay for Spotify anymore. …it’s probably not the best business relationship, but hey, I didn’t start it.
I mean yes, you get ads, but also your playlists get added random songs (which are pretty bad for my music), they play in shuffle only, and you can only skip a small number of songs per hour, turning the service into a radio you can sometimes fast-forward. I also had to reinstall the app because downgrading to free got it stuck - it wouldn't let me play my offline songs but it also wouldn't show me anything else. And for well over a year the only way to pay with a gift card on Android was exploiting a mild privilege escalation bug.
I imagine that there's someone at Spotify whose job is to identify how annoying your product can be before the number of lost ad plays surpasses the income from paid users, and I imagine their free tier is as close to that as possible. But that's a risky play considering they are not the only game in town.