Earlier quoted context omitted.
What do you mean by "profitable"? If you are just trying to datamine for random email addresses, you can do that with a random string generator. If you want a list of Netflix customers accounts, you probably want the same exact email they signed up with. Besides, you can always make a Gmail rule to junk any emails coming in without a modifier.
Profitable, whether for the company itself or for some oxygen waster to get some metric ("engagement"?) that justifies their salary/promotion. I'm not saying they will strip out the + from the primary email address used for login/etc - that would be dangerous for many reasons and could deny access to users. But they are absolutely likely to strip it out for obnoxious behavior which is only valuable at scale and indiv…
I'm not saying there is not someone out there trying these shenanigans, but in 95%+ of situations you are still going to catch people sharing your data with a + modifier.