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Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

kiteedu.com

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Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#2

Post by patio11 »

Given that "Powerful analytics" tells most teachers "You're on the wrong website", I might have skipped that sentence and gone directly to the problem which they actually care about that you purport to solve.

n.b. I love the idea of launching a new Heroku instance for demo accounts... though one questions why Heroku would let you do that. You should probably rethink that interaction design, though. "Setup Demo" suggests a lot of work -- unify the two steps into one and then give it a call-to-action that suggests a low-friction experience. I don't know, "See It In Action" or something. Similarly, virtually anything beats "Create New Account."

As always, please test confident statements I make regarding relative conversion rates. I do, because I flub guesses all the time.

Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#3

Post by ecubed »

Neat concept and a well designed site, I hope you guys get some market penetration as I'm sure this would be a huge burden relief for teachers everywhere.

A few suggestions: If I were you I'd make the login button stand out more by having the orange rectangle always visible. Teachers aren't the most tech savvy bunch, and having the login button blend in as much as it does currently will probably confuse/frustrate alot of them.

Also, its probably best to refrain from using the word "Scantron." Its a registered trademark of Scantron Corporation, and as they're technologically WAY behind you guys, their probably going to get pretty trigger-happy with litigation if they see their monopoly threatened.

Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#4

Post by ebzlo »

ecubed wrote: post #3

Neat concept and a well designed site, I hope you guys get some market penetration as I'm sure this would be a huge burden relief for teachers everywhere. A few suggestions: If I were you I'd make the login button stand out more by having the orange rectangle always visible. Teachers aren't the most tech savvy bunch, and having the login button blend in as much as it does currently will probably confuse/frustrate alo…

Thanks!

Yeah, we don't use the word anywhere on our site, but figured it might be okay to use in the title of an HN post.

Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#5

Post by ebzlo »

patio11 wrote: post #2

Given that "Powerful analytics" tells most teachers "You're on the wrong website", I might have skipped that sentence and gone directly to the problem which they actually care about that you purport to solve. n.b. I love the idea of launching a new Heroku instance for demo accounts... though one questions why Heroku would let you do that. You should probably rethink that interaction design, though. "Setup Demo" sugge…

Hey patio11! Funny thing, my co-founder and I were just talking about you and methodologies earlier last week (conversion rates and ab testing you do with BCC etc).

We really hadn't thought about the vocabulary in the buttons there at all, so that's really great advice. Thanks!

Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#7

Post by ebzlo »

RaphiePS wrote: post #6

Really curious as to how you're implementing the fax feature. Is it an in-house solution, or are you guys using somebody's API?

In house solution--well, bundling together a couple of different open source libs (QR code detection, openCV).

Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#8

Post by rwhitman »

patio11 wrote: post #2

Given that "Powerful analytics" tells most teachers "You're on the wrong website", I might have skipped that sentence and gone directly to the problem which they actually care about that you purport to solve. n.b. I love the idea of launching a new Heroku instance for demo accounts... though one questions why Heroku would let you do that. You should probably rethink that interaction design, though. "Setup Demo" sugge…

Agree, the copy on the landing page doesn't seem to read "hey teachers, this is for you!", it comes off a bit more of "hey tech guys check out this SAAS app we made for teachers".

Regardless Kite looks absolutely brilliant and likely will be a real game changer for countless teachers. Awesome work

Re: Show HN: We allow teachers to print out "Scantrons" and scan for results via fax

#9

Post by ebzlo »

rwhitman wrote: post #8
patio11 wrote: post #2

Given that "Powerful analytics" tells most teachers "You're on the wrong website", I might have skipped that sentence and gone directly to the problem which they actually care about that you purport to solve. n.b. I love the idea of launching a new Heroku instance for demo accounts... though one questions why Heroku would let you do that. You should probably rethink that interaction design, though. "Setup Demo" sugge…

Agree, the copy on the landing page doesn't seem to read "hey teachers, this is for you!", it comes off a bit more of "hey tech guys check out this SAAS app we made for teachers". Regardless Kite looks absolutely brilliant and likely will be a real game changer for countless teachers. Awesome work

Thanks! Yeah. Going to rework that. Lots of great feedback here.
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