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Why Publishers Don't Like Apps

technologyreview.com

11–20 of 21 posts

Re: Why Publishers Don't Like Apps

#11
What most people don't realize is the massive disconnect present in any current newsroom. In one corner, there's the print staff, in another the web staff. They work in separate systems, follow different workflows and are treated like different P&L centers. Couple that with the very conservative organizations that print papers are and you have a recipe for infighting and 'Tinker Tailor Soldier Spy'-like power games.

There's currently a major push in the industry towards what's generally called the 'convergent newsroom', bringing print and web together under one roof, so you have a 'Sports' department that's in charge of sports regardless of channel. The tablet has in many ways acted as an accelerator in this process, in a roundabout way. When the tablet arrived, as the author noted, the print people relished the opportunity to find a digital way to go back to olden times. On the other hand, the web people saw it as a natural extension to the website. So massive infighting will have occurred at most newsdesks around the world. Since the print people have the most clout in most newsrooms around the globe, they generally won the initial round, which pushed the print people closer to digital. With the failure of early tablet papers (distributing massive, perfectly kerned pdf's to devices), the web people have gotten a shot at it, thus pushing the organizations closer to each other.

At the same time, the systems vendors, harrowed by the competition from open source sees the convergent newsroom as the strategy to win; None of Wordpress, Drupal etc can easily produce a website and a printed paper. The tablet has in many ways been a spearhead in getting newspapers to look at buying new systems and redesigning their organization around them, producing tablet, mobile, web and print in one system. So every enterprise sales force in the industry is out there pushing tablet systems like it's the second coming.

Newspapers aren't stupid, they're just (1) stuck in old organizational structures, (2) using software that treats different channels as silos, and (3) fraught with unionized contracts that make any change insanely difficult (some contracts stipulate that the editors can only work in specific versions of InDesign, for example). At the same time, they're very clearly on the losing end of the digital disruption as the ad buy withers away from them with nothing to replace it. No wonder they act like a deer in headlights.

Re: Why Publishers Don't Like Apps

#12
post #4
post #2

My strong intuition is that the era of apps as centers of profit themselves is going to be short lived. People are going to get tired of the gimmicky games. Content-oriented apps are going to be easier to code as HTML5. Big companies like Facebook will probably still find value in building native UIs but the number of apps actually making money via sales in the app store is going to dwindle off.

Facebook ironically does not build real native apps, they are just beautiful HTML wrappers. FB apps are an example of user experience regressions, as they were by far snappier two years ago.

[deleted]

Re: Why Publishers Don't Like Apps

#13
post #7
post #5

Earlier quoted context omitted.

Yeah I'm aware of that but from what I hear they have native apps in the works. Of course, if even Facebook prefers to build HTML apps what are the odds that smaller companies are going to go to the extra trouble and expense of native?

If you go the 80/20 route, you'll only need an iOS anyway, and later on you can add an Android app - that's what they all do now, anyways. Perhaps that will shift to Android-first when everybody and his dog has a cheap Android phone (I hope not!). Pseudo-native HTML apps are inferior, and people will notice it. I'm quite fed up with the FB apps on both iOS and Android because they spend more time with loading than th…

Will people notice it -- and leave the app? Or will a few geeks complain.

Re: Why Publishers Don't Like Apps

#14
I disagree, but only based on personal observation. Publishers clearly love apps--hence the reason when I go to nearly any newspaper from the NYT to small town USA news asks me to add their iPad apps.

Re: Why Publishers Don't Like Apps

#15
post #13
post #7

Earlier quoted context omitted.

If you go the 80/20 route, you'll only need an iOS anyway, and later on you can add an Android app - that's what they all do now, anyways. Perhaps that will shift to Android-first when everybody and his dog has a cheap Android phone (I hope not!). Pseudo-native HTML apps are inferior, and people will notice it. I'm quite fed up with the FB apps on both iOS and Android because they spend more time with loading than th…

Will people notice it -- and leave the app? Or will a few geeks complain.

Ask Apple if paying attention to minute details (which the average user does not mention) has paid off in the long term.

Re: Why Publishers Don't Like Apps

#17
Okay, couple of things here:

1) Just about every magazine app out there, that I've tried, is shit. I was happy to pay for Wired, because I love Wired, but the app was terrible. 500MB for a mobile app, with 'interactive' features that belong on a 1990's giveaway CD-ROM from RadioShack.

2) 19% of ALL tablet and smart-phone users paying for news apps in the past 30 days is still a LOT of paying customers.

Magazines are known to throw stupid amounts of money at things, yet when presented with a new platform that could be the saving grace of their entire industry they said, "The guys who make our web banners could whip something up for us, right?"

It sounds like they're giving up without ever having really tried. And by having tried, I mean developed something that really embraces the medium and isn't just a dump from In-Design into some pre-fab 'app' engine.

Re: Why Publishers Don't Like Apps

#18
post #7
post #5

Earlier quoted context omitted.

Yeah I'm aware of that but from what I hear they have native apps in the works. Of course, if even Facebook prefers to build HTML apps what are the odds that smaller companies are going to go to the extra trouble and expense of native?

If you go the 80/20 route, you'll only need an iOS anyway, and later on you can add an Android app - that's what they all do now, anyways. Perhaps that will shift to Android-first when everybody and his dog has a cheap Android phone (I hope not!). Pseudo-native HTML apps are inferior, and people will notice it. I'm quite fed up with the FB apps on both iOS and Android because they spend more time with loading than th…

I think it very likely is the case. They can't put ads on the iOS app without giving Apple a cut so they are very likely making the App subtly worse as time goes by.

Re: Why Publishers Don't Like Apps

#19
post #2

My strong intuition is that the era of apps as centers of profit themselves is going to be short lived. People are going to get tired of the gimmicky games. Content-oriented apps are going to be easier to code as HTML5. Big companies like Facebook will probably still find value in building native UIs but the number of apps actually making money via sales in the app store is going to dwindle off.

I don't know, things actually seem to be trending the opposite. Who would have thought that people would spend so much time in facebook playing games that have seemingly no point.

I also disagree that HTML5 is any easier. After over 20 years of trying, it seems unlikely that browsers are ever going to converge on any kind of standard and even if they did there will probably always be people on a bad version.

Personally, I'm betting on a world with native front ends to REST web applications.

Re: Why Publishers Don't Like Apps

#20
post #19
post #2

My strong intuition is that the era of apps as centers of profit themselves is going to be short lived. People are going to get tired of the gimmicky games. Content-oriented apps are going to be easier to code as HTML5. Big companies like Facebook will probably still find value in building native UIs but the number of apps actually making money via sales in the app store is going to dwindle off.

I don't know, things actually seem to be trending the opposite. Who would have thought that people would spend so much time in facebook playing games that have seemingly no point. I also disagree that HTML5 is any easier. After over 20 years of trying, it seems unlikely that browsers are ever going to converge on any kind of standard and even if they did there will probably always be people on a bad version. Personal…

You may not be old enough to remember this, but this isn't the first time that games have been so dominant in popular culture:

http://en.wikipedia.org/wiki/North_American_video_game_crash...

There were several reasons for the crash, but the main cause was supersaturation of the market with hundreds of mostly low-quality games which resulted in the loss of consumer confidence.

Sound familiar?

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