Earlier quoted context omitted.
They're not just wielding the value of their marketplace though. If that was all it was, then Netflix could threaten to distribute their application to Apple customers through a different marketplace as part of their negotiations. But users aren't allowed to install applications without going through Apple's marketplace. Apple does, in some limited sense, "own" those customers. That's the issue. The DMA tried to fix…
I'm trying to understand your point. Netflix already distributes its app via the App Store and pays no fees for users who subscribe directly with Netflix. I was a Netflix customer before I was an Apple customer, and have never touched Netflix billing from my Apple device. Netflix pays no money to Apple for my subscription. They pay money for customers who originate from the Apple in-app sales funnel. Netflix could ch…
Correct. You seem entirely concerned with the specifics of what rules Apple chooses to enforce and whether those rules allow developers alternatives to paying 30% of their revenue to Apple.
But I'm not talking about an alternative to paying the fee, I'm talking about an alternative to having to follow Apple's arbitrary rules period. What if I decide I don't like the terms Apple is offering, and that I just want to sell a piece of software directly to an iOS user and cut Apple completely out of the process? Right now, I can't; Apple will simply refuse to sign the application and iOS devices will refuse to allow my customers to install it on their devices, and there's no alternative to that. I either comply with all of Apple's demands (however reasonable or unreasonable they might be), or I can't sell working software to my customers.